Remember when your mother used to yell at you for sitting too close to the television screen?
You should only hope that you will never encounter her reaction to the current onslaught of virtual reality headsets bursting onto the tech scene. The Oculus Rift, HTC Vive and Samsung Gear are just a few of the virtual reality consoles jamming players faces right into a digital screen presenting a world other to their own. Unfortunately, Mums around the world are simply going to have to face the fact that the next generation of devices will only further enhance digital proximity.
People’s livelihoods are increasingly dominated by the screens that surround them. Advancements in virtual and augmented reality only bring humanity one step closer to viewing life through the interfaces of these screens.
So why does any of this matter and how is it relevant to search marketing? We’ll start by covering the change in search capabilities over the years, then look at the rise of augmented reality and its influence within search. When you’re done reading this article, you will understand the potential for augmented reality search marketing to become ubiquitous in our very near future.