Real Chatbot Examples for different Marketing purposes

Have you ever used Facebook messenger to speak to a business or brand, and the speed or stiltedness of the conversation gave you a sneaking suspicion that the person on the other end may actually be, a robot?

This is a chatbot, and they are becoming more and more common. Used for entertainment, customer service, sales and marketing, they give the customer a more convenient way to access information without having to waste time searching through content. They also allow conversation to happen outside of your normal trading hours.

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A Cracking Selection Of The Best Easter Marketing Campaigns

If you haven’t readied yourself for an Easter marketing campaign, you’d better get cracking (pun intended)! We’ve rounded up some of our favourites over the years in digital marketing to excite and inspire you.

Thorntons Ultimate Guide to Easter Eggs

We can appreciate the nod to Willy Wonka and The Chocolate Factory in this campaign, with Thorntons going all out with an impressive content strategy to delight their fans. Thorntons developed a colourful and engaging microsite after being inspired by their customers’ questions about the chocolate-making process. One of the major drawcards was the chance to win a tour of the real factory and a year’s supply of chocolate for finding one of the 5 hidden eggs. That’s pretty egg-xciting!


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The Top 5 Free WordPress Plugins for a New Website

A Digital Marketing Specialist’s Recommendations for Web Development


The design of your website makes a significant impact to your business, and you need to understand that your customers decide whether they trust your brand within milliseconds of viewing your website! When first thinking about building a new website, it’s essential to carefully consider how you will create a wonderful user experience that is easy to navigate and includes great features. As web developers we love that the popular WordPress platform, with its ease of use and constantly updated technology, offers a variety of free plugins to easily integrate innovative features into our new website projects.

First and foremost, we are a digital marketing company, so we are always going to favour the plugins that ensure the utmost in security for your website, ease of navigation and of course that help with Search Engine Optimisation (SEO).

So, we thought we would outline our top 5 picks for WordPress plugins, from the view of a digital marketing specialist!

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Why you shouldn’t give up on Snapchat Marketing

New Snapchat Update Upsets Users

You may have noticed that Snapchat rolled out a major update, which drastically changed the layout of the popular social media app by splitting friend content and media/publisher content.

The update wasn’t a hit and many users weren’t happy with the changes- complaining that is was now harder to find messages and friends. At the time of writing, more than 1,249,541 people have signed an online petition calling on Snapchat to revert its update back to the original design.

This backlash may lead to some businesses wondering if using Snapchat as a marketing initiative is worth it, however the company says this has actually led users to spend more time watching “publisher stories” which can only be good news for advertisers!

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Cryptocurrency Malware Infiltrating WordPress Websites.

Cryptocurrency malware in WordPressEverywhere you look right now, there is talk about cryptocurrencies. Bitcoin, Altcoin, mining, exchange rates and blockchains are in the news every day. Every move on the cryptocurrency exchange makes headlines. Glancing at the rise of the Bitcoin over the previous year it is clear that the popularity of the currency has been exploding, even after it has reverted back to its November 2017 price after a sharp rise over December.

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Spring 2017 Social Media Update

The Biggest Social Media Updates Of 2017 You Need To Know

Not a week passes by without a new feature or update being released on one of the social media platforms you use. It can be challenging to keep up with them so we have compiled the ones most likely to impact your marketing and provided tips on how you can make the most of them just in time for the holiday season.
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Augmented Reality the New Solution to Search Marketing

Remember when your mother used to yell at you for sitting too close to the television screen?

You should only hope that you will never encounter her reaction to the current onslaught of virtual reality headsets bursting onto the tech scene. The Oculus Rift, HTC Vive and Samsung Gear are just a few of the virtual reality consoles jamming players faces right into a digital screen presenting a world other to their own. Unfortunately, Mums around the world are simply going to have to face the fact that the next generation of devices will only further enhance digital proximity.

People’s livelihoods are increasingly dominated by the screens that surround them. Advancements in virtual and augmented reality only bring humanity one step closer to viewing life through the interfaces of these screens.

So why does any of this matter and how is it relevant to search marketing? We’ll start by covering the change in search capabilities over the years, then look at the rise of augmented reality and its influence within search. When you’re done reading this article, you will understand the potential for augmented reality search marketing to become ubiquitous in our very near future.

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Google Is Now Charging GST On AdWords – What Does This Mean For You?

As a topic of discussion over the past few years, it’s finally happening. As of November 1, Google will be charging GST on all AdWords spend. For small to medium sized businesses, this means that advertisers will need to fork out an additional 10% of their media budget to go towards tax.

So why hasn’t this happened before, and why does it need to occur now?
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Google Experiments With Moving Google My Business Listings To The Top Of Search Results

It appears that Google is currently in the works of testing a new layout where Google My Business listings appear at the top left of the search results, instead of in the traditional top right hand side location.

The following screenshot was taken yesterday when searching in the Chrome browser on desktop for the brand name of our client PP Wholesale.
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Advertising and Ad-blockers: The Tales of an Online War

My brother and I are huge fans of Game of Thrones. Yes, forgive us, our taste in TV entertainment isn’t particularly unique, but nevertheless we were jittery with anticipation for the release of the season 6 trailer earlier this year. One day whilst scrolling through my Facebook feed, the YouTube trailer pops up and I waste no time in racing to my brother, laptop in hand. He excitedly clicks on the link and, as usual, a commercial starts playing before the video. I wait patiently, but he rolls his eyes in exasperation.

“Typical,” he says, “Obviously someone as technologically illiterate as you, doesn’t have an ad-blocker installed.”

Now two things spring to mind. Firstly, I don’t take very well to being referred to as digitally un-savvy given that I just so happen to work exactly in that field. But secondly, and more worryingly, he has a point. How hadn’t I come across this phenomenon before?
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