It’s a fact – digital marketing evolves more than the plot twists in a Christopher Nolan movie. And unless you want to be that guy that dies 2 minutes, staying ahead of the curve is crucial for your business. As we enter the tail end of 2023, we can’t just think about riding into the sunset; instead, we must go guns-a-blazing into 2024. And these digital marketing trends are the weapons at your disposal to help you dominate the Perth market in the coming year.
1. AI On The Rise
We’re still recovering from the whiplash we’ve received from the Artifical Intelligence (AI) invasion this year – and it’s been an absolute game-changer! If you haven’t started using AI in your digital marketing yet, make it a priority because it’s not going anywhere soon. In fact, working with AI is the #1 way for you to gain an advantage over your competitors quicker than Iron Man suiting up for battle.
There are 2 ways that AI is transforming marketing – the first is revolutionising how consumers interact with brands. AI-powered technologies such as chatbots and machine learning algorithms will enable businesses to engage with their audience on a more personalised level. From providing instant customer support to analysing vast amounts of data for better decision-making, AI empowers even small local businesses to create seamless, efficient experiences for their customers.
The second way is how businesses implement their digital marketing. Through the power of AI, businesses can now create blog content in minutes, not hours. They can map out the architecture of new websites, design social media collateral, SEO-optimise hundreds of website title tags, analyse your competitors’ websites, and so much more at the touch of a button.
Not only that, but those clued in enough will know to use AI to help automate many of their tasks, increasing efficiencies, and freeing up time for other activities, like focusing on growing the business, networking, and converting those leads.
“AI is probably going to be the single biggest disruptor and enabler of marketing in total. It’s a dream come true, from a marketer’s perspective.” – Raja Rajamannar, Mastercard.
2. Video Marketing Reigns Supreme
It’s no surprise video marketing is a trend here to stay.
Customers can’t get enough of those short, snappy visual delights, and businesses in Perth who ride this video wave will be swimming in engagement, brand recall, and those sweet leads and sales!
Not sure where to start with videos? Think about what your target market would want to watch. From product showcases and behind-the-scenes glimpses of how your business works, to customer testimonials and even doing your own take on trending videos (a flash mob at Elizabeth Quay, anyone?), the options are limitless. Just remember that you only have a few seconds to get your user’s attention, so make your video introductions snappy and attention-grabbing to hook them in.
And guess what? You don’t need to shoulder the burden of creating video content yourself – enter User-Generated Content (UGC). UGC is already hot in 2023, and only set to be hotter in 2024 as consumers seek even more authentic experiences and desire to build genuine connections. Look for ways that you can encourage your customers to create photo or video content for you, whether it’s lifestyle content (ie how your product/service can fit in with their everyday life), aspirational content, reviews, and so much more. UGC builds a tribe around your brand, making it relatable and trustworthy to your future customers.
Living Online founder and CEO, Evan Cunningham-Dunlop, uses his social media platforms to connect with like-minded entrepreneurs across Australia.
The versatility of video content makes it an invaluable tool for businesses to tell their story and forge meaningful connections with their target audience. We’ve seen that many Perth businesses are still working on adopting videos into the digital marketing mix, so if you can get a strong hang of this, you’re one step closer to dominating your competition!
3. The Evolution of Influencer Marketing
Influencer marketing is still the bomb when it comes to digital marketing services that are killing it. But in 2024, the influencer game will be hotter than a sizzling summer day. And guess what? You don’t need a Kardashian on speed dial to rock your influencer game!
Consumers are becoming savvier and more selective about the influencers they follow, craving authentic and relatable voices, not just celebrity endorsements. Enter micro-influencers – the new superheroes of influence. They may have smaller audiences, but they’re super engaged and laser-focused on specific niches. Trust us; they’re the secret sauce to winning hearts and trust! Want even better news? These micro-influencers are a LOT more affordable than Kim K!
Check this out – HubSpot’s 2022 State of Consumer Trends report spills the beans that a whopping 30% of 18 to 24-year-olds and 40% of 25 to 34-year-olds are content creators! These people are like walking billboards for your brand, and they’re eager to collaborate.
“30% of 18 to 24-year-olds and 40% of 25 to 34-year-olds consider themselves content creators ”- HubSpot’s 2022 State of Consumer Trends report
Influencer marketing also doesn’t need to be reserved for “glamorous” industries. Northern suburbs pressure cleaner? Look for mums in the area who have engaged social media followers and offer them a pressure cleaning package in exchange for brand mentions on their socials. Perth CBD tax accountant? Work with FIFO mining influencers to create a parody video for FIFO workers at tax time. It’s all about finding the perfect match for your brand.
In 2024, the spotlight will be shining brighter than ever on brand-influencer collaborations. Authentic and relatable content is the key to influencer magic. These influencers will become your brand’s ultimate cheerleaders, spreading the word to new audiences and boosting your online presence like no other.
4. Voice Search Optimisation: Speak to be found
Get ready to turn up the volume on your marketing game because in 2023, voice search optimisation is the name of the game, and it’s gonna be epic.
With more Perth residents owning and using voice-activated devices than ever before, voice search optimisation will be a big trend in 2024. Consumers are increasingly using voice search to find information through products like Google Home and Amazon Echo, and businesses that optimise for voice queries will gain a competitive edge.
Check this stat out from PricewaterhouseCoopers:
“7 out of 10 consumers prefer to use voice searches over typing when conducting a query.”
That’s a whole lotta voice searching, my friend!
Now, to be the voice search rockstar, you gotta get your keywords game on point. It’s all about those long-tail keywords and question-based content. Think like your customers – what questions are they asking their virtual assistants? Be the answer they’ve been searching for!
Local SEO is the secret sauce to voice search success. People want products and services nearby, so make sure your online platforms have accurate NAP (Name, Address, Phone number) info. And here’s a pro tip – get that featured snippet spot! Be the answer from position zero, and virtual assistants will love you for it!
Oh, and don’t forget your mobile mojo! Mobile devices are like the VIPs of voice searches, so make sure your site is mobile-optimised and faster than the Flash.
But that’s not all! Voice Commerce, or V-Commerce as the cool kids call it, is an emerging trend where customers use voice commands to make purchases. While the technology for this is still evolving, the business in Perth that can optimise their online stores for these voice-driven transactions first will benefit massively (ka-ching, if you know what I mean). To do this, look at enabling voice-based product searches and providing seamless checkout processes via voice commands. It’s like online shopping on steroids!
5. Interactive Experiences: Engaging Audiences Like Never Before
These days, customer engagement is paramount, and interactive experiences are emerging as a game-changing trend in the world of marketing. In 2024, businesses will seek to create immersive and interactive campaigns that captivate audiences and foster genuine connections.
We’re talking interactive websites, quizzes that feel like games, and virtual reality (VR) and augmented reality (AR) applications. These experiences empower customers to actively participate in the brand’s narrative, leading to higher levels of engagement and emotional investment.
One advantage of interactive experiences is their ability to offer personalised journeys for each user. By tailoring the experience based on user preferences and behaviour, businesses can create highly relevant and enjoyable interactions. This not only enhances customer satisfaction but also strengthens brand loyalty and advocacy.
And it gets even better! Interactive elements are like treasure chests of data and insights. We’re talking goldmine of user responses and behaviours, giving businesses the insider knowledge to refine their strategies and better understand their audience’s preferences.
It’s not just about data though – interactive experiences provide an opportunity for businesses to showcase their products or services in an engaging and memorable way. Whether it’s virtually trying on clothing before purchase or experiencing a 360-degree tour of a resort, interactive experiences offer a unique approach to demonstrating the value and benefits of a brand’s offerings.
Be sure to experiment with these to give you an edge over competitors and get your target customers talking about you – try gamified marketing campaigns, personalised quizzes, and interactive storytelling that unfolds based on user choices. The options are endless!
As the digital marketing landscape continues to evolve, businesses in Perth must stay attuned to the latest trends and emerging technologies to remain competitive in the market. From AI-driven insights to mind-blowing immersive AR experiences and sustainable marketing practices, the opportunities are vast.
Embrace the top digital marketing trends for 2024, and watch your brand soar like never before! Now’s the time to connect with your target audience on a whole new level, supercharging growth and dominating the digital playground! It’s like having a secret weapon for success!
Ready to take the plunge? Join forces with the Perth digital marketing agency that’s won Best Marketing Agency in Australia, and Best Small Integrated Search Agency in the Asia Pacific – we’ll create a tailored digital marketing strategy for you that’ll shake the digital world! We’re here to make your brand the hero in your industry, the one that your target customers can’t help but fall in love with.