Digital Marketing Strategies: 6 Examples To Increase Your Profits
9 minute read
You want more profits. No actually, you DESERVE more profits. Why the frick not? You’ve put in the hours to get the business this far, and now you’re looking at what you can do to get it to a place where your biggest problem will be where to spend all the extra money you have (gold-crusted avo on toast, anyone?)!
But how do you get to this point? If you’re feeling more lost than a pirate with no sense of direction lost at sea, help is at hand! In this article, we’ll introduce you to the 6 most powerful digital marketing strategies designed to help you navigate the unchartered waters of uncertainty, while giving you the tools to generate high-quality business leads and sales for your business faster than Captain Jack Sparrow talks himself out of (or into) a sticky conversation.
Now let’s pull up that anchor and get started!
1. Content Marketing – More Than Just A Sales Pitch
Most marketers will be familiar with the phrase ‘Content is King’ which has never been more relevant in the modern-day era of digital marketing. The art of content marketing is centred around creating value for followers and using carefully planned content to educate, entertain and captivate your audience in a way that makes them desperately hungry for more.
A buzzword often associated with content is engagement as this is often viewed as one of the most important metrics for content, after all, if your followers and prospective customers are not engaging with your content, it’s probably as plain and boring as a grass sandwich on rye bread. Ew.
Some of the treasure troves for content marketers include channels like blogs, social media platforms (such as Facebook, Instagram and LinkedIn), video platforms (like YouTube, TikTok, and Vimeo) as well as email newsletters that circulate content to customer databases.
An important distinction to recognise is that content marketing isn’t just about selling, it’s about creating an emotional bond, providing value, and staying top of mind, ensuring your brand sails smoothly in the digital sea.
Some good examples of companies that clearly solidify their brand position with effective content creation and storytelling include the following:
Nike saw huge success from their ‘Just Do It’ campaign in 1988 which was iconic for its motivational storytelling through athlete endorsements and inspirational stories, emphasizing the idea that everyone can achieve greatness through sports and fitness.
National Geographic has solidified its brand around captivating storytelling around the natural wonders of the world, achieved through his resolution videography and photography with compelling narrations and a deep connection to both nature and exploration.
Dove saw sales increase from $2.5 billion to $4 billion within 10 years after implementing a ‘Real Beauty’ campaign which challenged conventional beauty standards and promoted self-acceptance, whilst empowering individuals to embrace their unique beauty.
“Content marketing is like a first date.
If you only talk about yourself, there won’t be a second one.” — David Beebe (Branded Content Producer).
2. Social Media – Domination Through Story-Telling
When it comes to developing a digital marketing strategy that gets your brand noticed, social media marketing is an absolutely essential ingredient. After all, there are 3.6 billion active social media users worldwide! That’s a whole lot of eyeballs that could be looking at YOUR brand.
In today’s dynamic landscape of modern marketing, social media is a critical tool to plug into any digital strategy as it enables you to educate, entertain, influence, engage — and, of course, to sell. It’s not just about sharing cute cat videos and memes (although gee whizz we love those) but instead raising awareness, sharing stories and creating the personality behind your brand in short snippets of content that followers can consume between sips of their extra hot, double-shot, vanilla latte with a dash of cinnamon and cream from a Himalayan mountain goat… if that’s what they’re into.
A great example of how social media can generate awareness, engagement and brand alignment would be The Push-Up Challenge. Behind the viral charity campaign was a mission to raise awareness and funds for mental health, with participants asked to contribute towards daily push-up targets with friends, colleagues, and family members also encouraged to support and take part. Through the power of social media, the campaign generated over $14 million in funds raised for mental health in 2023 – an astonishing contribution towards a very noble cause all thanks to social media marketing.
That’s just one example of how social media, when done right, can be used to attract A LOT of money and create a loyal customer base.
Whether it’s Instagram’s visual storytelling, Twitter/X’s real-time engagement, or the immersive world of TikTok scrolling, social media channels offer a diverse and ever-expanding canvas for marketers to craft compelling narratives, share valuable content, and drive meaningful engagement, making it an indispensable cornerstone of successful digital marketing strategies.
To summarise, social media is like the pepperoni, capsicum and olives on a supreme pizza – without them, you’re just settling for tomato paste on a pizza base. Nobody wants that (and if they do, you don’t really want to be associated with them because that’s weird AF). So don’t sell your digital marketing strategy short, be the supreme pizza.
3. Pay-Per-Click Advertising – Paying To Play
Pay-Per-Click advertising (otherwise known as PPC), offers browsers the opportunity to showcase a range of ads to browsers who have typed in specific keywords within search engines, with ads often appearing in prominent locations at the very top of search results. It’s like setting off a firework at the top of a Google search, it allows you to reach potential customers with pinpoint precision.
With PPC, you’re not just casting a wide net to find customers, instead, you’re casting it precisely where there is an active market and the “fish are biting” so to speak.
Like an orchestral symphony of perfectly balanced instruments, companies can use a blend of keywords, ad copy, and bidding strategies to find the perfect harmony to generate clicks, conversions, and ultimately that sweet, sweet revenue.
PPC can be viewed like a compass guiding your digital ship through the vast sea of online information, ensuring that your product/service is not lost amidst the waves.
When competition is fierce and attention spans are fleeting, PPC offers the immediacy of targeted advertising in the form of text or visuals, helping you to harness the power of finding in-market browsers with a product or service that meets their exact criteria. In fact, it can be one of the best strategies for delivering strong ROI with the right digital marketing agency driving it.
With the right PPC strategy in place, you can unlock the full potential of your brand’s online voyage, where every click is a course correction closer to your digital treasure. – Living Online
4. Search Engine Optimisation – Your Organic Compass
Search Engine Optimisation (SEO) is perhaps one of the most important verticals for modern-day digital marketing strategies. According to Dictionary.com, it is defined as, “Computing the process of adjusting the content, structure, etc., of a website so that it will be displayed prominently by a search engine.”
Search engines like Google are generally the first point of call for most customers who are seeking information online ahead of making a purchase or submitting a service enquiry. It’s become a part of our process, our culture, and even our vocabulary, with the word “Google” being added to the Merriam-Webster Dictionary in 2006 as a verb meaning, “To use the Google search engine to obtain information on the Internet.”
Whilst it is difficult to master the art of showcasing your product/service within the early/top search results within popular search engines, the significance of SEO and organic growth in the realm of digital marketing has never been more paramount. Businesses who get this right can enjoy the benefits of seeing their brand rise up the search engine ranks, with the ultimate goal of being discoverable on page 1 of search results, inviting more clicks and traffic from browsers conducting their research – and as cut-throat as it is, browsers rarely read beyond the first page, because ain’t nobody got time fo’ dat.
In a world where the internet is akin to a bustling marketplace, where billions of inquiries are made daily, SEO acts as your guiding star, charting a course to visibility, credibility, and digital success.
SEO gives your content the opportunity to be discovered by in-market consumers on a quest to find that dream product or service. Whilst it’s a “long burn” strategy that can take time to generate the organic traffic you’re after, getting your SEO right can take the pressure off your paid advertising channels by bringing in qualified and relevant traffic.
And the good news, you don’t need to pay to play. Aside from the time investment to set up your SEO, once it’s done, any traffic it generates is technically seen as free traffic – and who doesn’t love a freebie, especially when that freebie is free profits in your wallet!
“The best place to hide a dead body is…
…the second page of Google search results.” – Unknown
5. Email Marketing – Personalised & Direct Nurturing
It might seem a little old school, but email marketing is still an absolute goldmine for marketers as it enables businesses to personally communicate with customers with content in order to engage, nurture and cross-sell products and/or services. Within the saturated online world of fleeting interactions, email marketing creates a direct and personalised communication channel.
It’s not just about sending messages to your contacts, it’s about building lasting relationships, corporate trust and brand loyalty, and holding space for engaged customers to keep your brand front of mind.
Some examples include:
Nurturing new leads to introduce them to your brand.
Engaging with past customers to introduce your newest product.
Requesting customers to refer your business to friends and family.
Generating Google Reviews from happy customers to boost your online presence.
Getting your email marketing right can have a lasting impression on not just your current customers, but also the way prospective customers interact with your brand. By adding an email marketing component to your digital marketing strategy, you can help the business foster deeper connections with your client base.
By connecting with your database on a more personal level you may find customers becoming brand ambassadors who are happy to share their experience with their friends and family. This can then translate into referral business, online reviews and social proof for your brand, as after all, word-of-mouth business is still one of the most effective forms of marketing – and always will be!
If it’s not already included in your digital marketing strategy, it’s time to cast your spyglass towards the email marketing horizon.
6. Influencer Marketing – Meet The Digital Rockstars
They’ve been referred to as the online storytellers of today’s era, digital rockstars of social media, the custodians of social proof and affiliate marketers….but more commonly they’re simply referred to as Influencers.
Now that word may make you flinch like a car crash outside your bedroom window in the dead of the night, but the reality is that any forward-thinking digital marketing strategies should always consider the use of influencers in today’s modern age of marketing IF it makes sense for your product or service.
You might not like it, but influencers can help you supercharge social media campaigns and establish a community following like no other channel. They can help you solidify your brand narrative and develop positive brand opinions, whilst driving consumer decisions that ultimately convert into sales.
“Nearly 70% of teens trust influencers more than traditional celebrities.” – Influencer Marketing Hub
Aligning your brand with a relevant, reliable and influential affiliate marketer is like having a trusted navigator who knows the waters better than anyone and can help you plot a course towards an unchartered destination – with the crew (your social followers) giddy with excitement for what is to come.
Marketers can align their brand with relevant influencers who have an extensive loyal following, with the influencer offering incentives to upsell company brands with their own personal recommendations. It’s not just about paid endorsements, it’s about building authentic, relatable connections with audiences through influential content, as after all, influencers are the rockstars of the digital world.
Whilst clicks, enquiries and ultimately sales are all considered the ultimate goals for brands who collaborate with influencers, other byproducts of influencer marketing include:
Social media follows;
User-generated content (UGC);
Credibility and trust;
Community building; and
Since we now live in an era where traditional advertising can be met with scepticism, influencers can be seen as the trusted skippers guiding their devoted crew toward the fruitful shores of your brand. The amount of businesses who have seen hundreds of thousands of dollars in revenue which could be attributed to a single content creator’s TikTok that went viral is actually outstanding, so don’t knock it until you try it!
Hoist The Sail On Your Digital Marketing Strategy!
Whilst we’ve outlined just some of the many digital marketing strategies that can translate into online domination over your competitors, before plotting your course towards the digital horizon, it’s important to consider which channels and approaches best match your brand.
An important step in this process is to always allow for a dynamic strategy that can change with the wind, as you’ll always need to remain adaptable like a pivoting frigate during a battle on the high seas.
If you’re still unsure what course to set for digital marketing dominance, we invite you to contact Living Online to begin a conversation with one of our digital marketing experts. Together we can develop your secret map towards the buried treasures of your brand’s potential, whilst setting the sails towards the bountiful horizon of digital dominance.
Hoist the Jolly Roger me hearties, the hunt begins today for epic digital mAAAAARRRRketing (get it?)!
About the author
6 September 2023
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