Unios Case Study
Using a combination of SEO and Google Ads, Living Online has produced immediate results for this global lighting brand.
Within 2 months of switching to Living Online, Unios started to see a marked improvement in their search engine visibility and website traffic. 4 months in, records were being broken in website visitors and goal completions!
103% growth in website users.
5× the amount of Google Ads Conversions since Living Online took over!
Google Ads Search Campaign traffic increased by 725%.
Unios® is an Australian designer and manufacturer of quality luminaires. Having interrupted the Australian market in a relatively short time, their innovative and technology-led business model is a driving force behind their current expansion into New Zealand, Indonesia and Vietnam.
Unios were not convinced that they were getting the best from their previous agency in terms of results and communication. They were feeling a bit like a small fish in a big pond and weren't convinced the agency was working proactively to build their business.
As an innovative and rapidly growing international company, they were looking for expert advice and strategic solutions, not just a handful of keywords optimised!
As well as improved reporting and communication being a priority, Living Online worked with Unios to identify specific KPIs, which would ensure results were being achieved in the key areas such as: achieving an average monthly growth rate, increased website traffic, increased Conversions and achieving higher organic search rankings.
SEO and Google Ads were the main drivers in the first few months, whilst general consulting also provided added value.
Living Online focused on providing some quick wins, clear communication and reporting and strategic advice to improve and align all digital communications.
This was a new level of agency service experienced by Unios!
An advanced technical SEO Audit uncovered multiple website issues which were potentially holding Unios back in the Search Engine Results Pages (SERPs).
Living Online started working through these in a phased approach from Month 3.
By Month 4 with Living Online, Unios had 63 tracked keywords ranking in the top 3 and 44 pages ranking on the first page!
Most importantly they are dominating the first position for key industry terms.
After Living Online took over the SEO organic traffic started to grow immediately. In just 4 months, Unios’ organic traffic had broken the 4,000 Users per month mark for the first time!
Living Online conducted comprehensive keyword and competitor research to develop a strong strategy and action plan to increase goal conversions at a more effective cost.
We created 11 new campaigns targeting 9,862 keywords, resulting in a dramatic increase in all key metrics; including a 3x increase in conversions, and a reduction in the cost per acquisition by two thirds!
Using behavioural and search intent cues, we are able to zero in on Unios’ ideal customer at the exact moment they are looking for lighting products and deliver ads with better reach and relevancy.
Google Ads continues to achieve record Clicks and Goal Completions as Search, Display, Video and Remarketing Campaigns are optimised and built upon.
Specific KPIs were identified to be met every month. Living Online started meeting and exceeding these KPI’s in Month 2!
By Month 4 the growth had accelerated even further…
KPI: Achieve an average monthly growth rate of website traffic of 12%+.
Total website traffic increased 39%.
KPI: Achieve an average Toolbox user base growth rate of 12%+.
Toolbox Signups increased 54%.
KPI: Increase the number of goals (contact form submissions, phone number clicks, subscriber signups) reached per month.
Total Goals Completions experienced record growth.
KPI: Improved reporting from our digital partner.
Monthly reporting provides in-depth analysis, with clear, actionable tasks planned, communicated and tracked.
We commenced working with Living Online in January 2019, and despite the collaboration only being six months old, have seen a dramatic improvement in our Google Analytics so far. Not only are our goals being thoroughly tracked and measured, but they are also being met each month.
Katrina, our account manager, has gone above and beyond to ensure a smooth transition from our previous provider and is genuinely invested in the outcome of our business objectives.
We have enjoyed working with Living Online and look forward to building on an already positive relationship!
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