Learning Digital Marketing – Ultimate Guide to the Best Beginner Courses
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Your Guide to Digital Marketing Courses That Will Take You From…
There are a huge number of digital marketing courses out there, both online and in person. You’ll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products – Google Analytics, Google Ads and more. Facebookand Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.
Google Analytics is a free data analysis service that pulls in data from your website or app and collates it into reports for you to analyse. Google Analytics reports on user traffic and interactions, giving you real data to make informed marketing decisions.
Google Analytics Academy
The Google Analytics Academy run by Google has courses for beginners and advanced Analytics users, and best of all it’s completely free. We highly recommend starting your Google Analytics learning with the free Academy courses. The entire curriculum will take 23-35 hours to complete. The courses include:
This course is run by Loves Data and is designed to give you the skills and knowledge to understand and configure Google Analytics data to suit your business’s requirements. The course costs $225 USD and will give you a lifetime’s access to the video lessons. The entire course will take 3-6 hours to complete, but it’s recommended you do this over 4 weeks.
Search engine optimisation, or SEO for short, is the process of enhancing your digital offerings to increase organic traffic by appearing more visibly in search engines such as Google. It’s one of the most important aspects of digital marketing, and it’s also one of the most complex.
Beginner’s Guide to SEO
As it says in the title, this course is great for people that don’t have any experience with search engine optimisation and want to get an overall understanding of it. The course will go over why SEO is important, which SEO activities hold the most value for your business, and how search engines work. After reading the seven online chapters you should have a comprehensive understanding of how to improve your website’s search engine ranking. The course is available for free as webpages or if you’d prefer guided learning, Moz offers an SEO Essentials Certificate course for $595 USD.
This free course was designed by HubSpot for beginner and intermediate SEO users to share their knowledge of link-building and blogging strategies. The curriculum has three video courses that go for just over 1 hour. You should come away from this course with a greater understanding of SEO strategies and how to use blogs to improve your position on SERPs (Search Engine Results Pages).
Social media networks are websites and apps that connect people and allows them a platform to create and share information. When you think of social media platforms, the ones that typically come to mind include Facebook, Instagram, Twitter, LinkedIn and Pinterest. While initially built for individuals, brands are relying heavily on these channels to help them meet their company’s goals, and in more cases than not, social media is an essential component of their overall marketing plan.
Social Marketing Training
This course covers a broad range of topics and social media platforms to give social marketing beginners a comprehensive understanding of how to grow followers, engage with your audience and drive your business goals. The entire Hootsuite curriculum of six courses will take you around 6 hours and is completely free.
Hootsuite offers an advanced course to expand your knowledge of social media advertising and take your skills to the next level. Covering Facebook, Twitter, LinkedIn, and Instagram advertising platforms, this course should take you around 4.5 hours and costs $249 USD.
Facebook is the giant of social media, reaching the biggest audience internationally and connecting billions of people. Companies find it an essential component of their marketing mix, using their pages, communities and Facebook Ads to drive brand awareness and engagement, while also helping generate new and nurture existing customers.
Facebook has created an entire hub of free online courses for businesses. It’s a huge resource that you should take a look at if you’re looking to get a deeper knowledge of Facebook and Instagram. The only problem is that it is huge. If you went through the entire course non-stop it would take you days to complete. Luckily, the course is broken up into topics and experience. Here are some of the course you might find useful:
Instagram, owned by Facebook, is a social media platform focused on sharing images and videos. It has 1 billion users and is generally favoured by a younger audience. Brands are finding great success on Instagram, using ads, stories and posts with features like shopping tags, to help expand their network.
Instagram Stories for Business
Instagram scheduling platform Later has designed a quick and free, 45-minute video course that focuses on creating beautiful and engaging content using Instagram’s stories feature. Learn how to create a Content Strategy for your Instagram Stories and design your brand aesthetic.
Developing an End-to-End Instagram Marketing Strategy For Your Business
This free Instagram Strategy course from Hubspot focuses on building the knowledge to create an organic Instagram marketing strategy. You’ll learn how to develop a strategy, create engaging posts and build a relevant audience of followers. The 13 video course is designed to give Instagram beginners the extra knowledge they need to plan and execute an Instagram marketing strategy to achieve their business goals.
Google Ads is an online advertising platform that positions advertising on search results, websites and apps. Formerly known as Google AdWords, it’s one of the best ways to drive relevant traffic to your website to help you meet your online marketing goals.
Google Academy for Ads
Get comprehensive knowledge of all things Google Ads related with Google’s free academy of courses. Google has provided detailed courses into each of its advertising offerings to take any beginner to an expert. Each course can contain several modules and it can take you anywhere from 4 hours to 14 hours to complete each course, which includes:
Previously Bing Ads, now Microsoft Advertising, combines the search engine network of Bing, Yahoo, AOL, DuckDuckGo and MSN, and makes up 4.78% of the search engine advertising market.
Bing Ads Academy
Just like Google Ads, Microsoft (nee Bing) has an entirely free online academy dedicated to teaching digital marketing advertisers how to best use its search engine advertising platform. For beginners or advanced users, this is the best online resource to understand for Microsoft Ads. The course is quite extensive and can take weeks to complete.
Email marketing engages with target audiences by sending curated content via emails in an effort to develop a relationship and encourage users to interact with the brand.
Be sure to check out this free video course from HubSpot to get a beginner level understanding of email marketing strategies. The 3.5 hour course covers the fundamentals of email marketing and how to develop an email marketing strategy.
Opening just twice a year, this new self-paced course by leading newsletter software company Mailchimp is definitely one to put on your radar. It focuses not only on how to use the software, but how to create strategic emails designed to drive profit and generate revenue for your business. With lifetime access to the learning videos, we recommend getting yourself onto the wait list, stat. Prices reflect what level of Mailchimp plan you have, from the free version through to the different tiered paid plans. The only exception is for the Premium account, which comes with phone support from Mailchimp.
Content marketing involves the creation of content (video, social and blog) to meet your strategic goals – it can be to increase brand awareness, drive traffic to a website, or generate leads. It does this by providing value to the reader, as opposed to more aggressive advertising, and often goes hand in hand with other digital marketing strategies like SEO and social media.
If you want a beginner level understanding of Content Marketing, then have a look at HubSpot’s free Content Marketing course. Over 32 videos and 4 hours, you’ll build an understanding of how to produce effective content that both users and search engines will love and become more efficient at content marketing.
With over 300 million Amazon users across the world, it’s no wonder that it’s becoming one of the biggest advertising platforms. Using the data it obtains about user search and purchase behaviour, there are a variety of ad types you can choose from, similar to Google. These include sponsored text ads through to banner ads for your store or specific products. Becoming skilled in Amazon advertising will increasingly become a requirement as this powerhouse continues gaining global momentum.
Amazon Advertising Learning Console
Similar to Facebook’s Blueprint, Amazon has a learning console which features short courses covering the major aspects of advertising on this platform. At the end, there is a 120 minute test which, upon successful completion, gives you an official Amazon Advertising Accreditation. Given the dominance of Amazon in the US, and it’s rise in Australia, this is definitely a course that will help you stand out, whether you are in the eCommerce industry or not.
Digital marketing services cover a huge range of activities including SEO, digital advertising, email marketing and social media. It’s all about using the power of online resources (your website, search engines, social media, and more) to market your company, services or products.
Digital Marketing Specialist – Master’s Program
Available for 1 Year
This comprehensive online digital marketing program has 5 courses and costs $1,999 AUD. This digital marketing course comes very highly recommended if you’re looking for an online program that will cover everything from search engine optimisation, social media, pay-per-click, conversion optimisation, digital analytics, content, mobile and email marketing. Participating in the online program should excel your learning from beginner to digital marketing expert. The subscription allows access to the digital marketing course for a year, in which you can set your own learning pace.
This program is run by the Digital Marketing Institute and provides a complete understanding of digital marketing strategies and skills. The course costs $3,195 AUD and is delivered over 24 weeks. If you successfully complete the course you’ll graduate with a Diploma in Digital Marketing and an in-depth understanding of how to create effective digital marketing campaigns that achieve your business goals.
If you prefer to have guided in-class learning then the Association for Data-Driven Marketing and Advertising offers a course on digital marketing taught by industry experts. There’s a huge amount of flexibility in the course times; ADMA offers both day and night classes to suit your timetable. Day classes run one day per week for 5 weeks, with shorter night classes available over 11 weeks. This digital marketing course runs in Perth, Brisbane, Melbourne and Sydney, and explores a broad range of skills, focusing on teaching you to make data-driven marketing decisions.
This highly regarded digital marketing course is available both in person (in Melbourne or Sydney) and online. General Assembly’s course focuses on providing you with the skills you need to advance your career in digital marketing. You’ll learn the latest techniques to improve performance, market companies and build brand awareness. The course is broken into 8 units and can be learnt over 1 week full-time or 10 weeks part-time.
LinkedIn is a social media network focused on connecting professionals and is a useful tool for B2B marketing and recruitment.
If you’re looking for LinkedIn training for yourself or your team, here are a few companies we recommend:
LinkedIn Marketing Labs: Introducing LinkedIn Ads
The science of LinkedIn advertising is ever-evolving and you can now take advantage of LinkedIn Marketing Labs, a new free online learning center that will help you stay ahead of the game. The courses included in LinkedIn marketing labs are specially curated by LinkedIn experts who have studied advertising best practices across a variety of industries and customer bases. Learn how to set up your own LinkedIn Page, plan your advertising campaign strategy, and find your way around the Campaign Manager experience. After that, move onto the intermediate courses and supercharge your ad targeting and reporting skills. Whatever your goals and current level of expertise, LinkedIn Labs will help you create, measure, and optimise your ad campaigns!
You don’t need to become a digital marketing expert to achieve extraordinary results. Our digital marketing team has numerous qualifications and decades of combined experience in digital marketing strategy and execution.