All posts with the tag
It’s official, Google has closed the lid on their Expanded Text Ads (ETAs), favouring Responsive Search Ads (RSAs) as the way forward. We explore the change and provide some tips.
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Google Analytics 4 (GA4) was officially launched back in October 2020, you would however be forgiven for not knowing much about it. In fact, for the early days of GA4 most businesses chose to stick with the tried and tested Universal Analytics, that is until now. With Google’s announcement that they will be sunsetting Universal […]
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What is local SEO anyway? Local Search Engine Optimisation (SEO) is all about improving your website’s ranking for organic local searches. By improving your business’s local search rankings, you can directly influence your business’s visibility in a local area. In fact, research shows that 46% of all Google searches are looking for local information, showing […]
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At Living Online, we’re passionate about encouraging our digital marketing team to always pursue opportunities for career and self-development. The 2022 Ecom World Conference, a virtual learning conference held on May 4-6, provided the ideal opportunity for our team members to learn from some of the brightest minds in the e-commerce industry. As the world’s […]
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Attract your ideal target market, in their top of funnel phase and provide them with helpful and typically free information, in exchange for their contact information. A lead generation magnet is one of the most tried and tested marketing principles to help you create sales opportunities, and a fundamental element that you should be applying in your marketing strategy.
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"What do I do with all my subscribers?" - sound familiar? If you have an email database that isn’t generating you any money, then take a look at these five ways to make email work for you.
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"My website traffic is growing, but my business revenue is not" - does this sound like you? Website traffic is great, but qualified leads, or direct sales (if you're in ecommerce) are what really drive your business growth – the bottom line is, they’re essential to YOUR bottom line.
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In June 2021 Google updated its organic ranking algorithm to add Core Web Vitals as a ranking signal. This recent algorithm change may affect your website’s SEO performance, including its organic traffic, leads, and sales.
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Are you convinced your phone is listening to you? While we can’t prove it isn’t, there’s a more logical reason why you feel like the ads you see are reading your mind. Consider this scenario. You’re in the market for a set of roof racks. You visit a range of websites looking at different types […]
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Email marketing, when done right and strategically, can be extremely valuable for nurturing prospects and converting them into paying customers. But if you don’t know how to properly take advantage of this, you’re wasting time and money. We show you how to get on track with step-by-step advice.
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A User Experience Audit (UX Audit) can help identify areas of your website that are causing your visitors frustration and headaches. If you're a business owner and feel out of touch with your website, or want to make sure your marketing budget is not being wasted - then read our proven 8 step guide to improve your customers' journey.
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If you’ve been looking at your website’s Google Analytics data and are excited to notice a significant spike in organic traffic, it may well be due to your marketing efforts. But it may also be from bot traffic, perhaps with a specifically reported ‘bottraffic015.xyz’ keyword. This guide will show you how to identify bot traffic […]
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If you’re spending budget on PPC campaigns, it is easy for your marketing dollars to melt away through inefficiencies. Without a detailed understanding of which metrics to focus on, you can find yourself generating fewer conversions for a higher cost, alongside a raft of missed opportunities.
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The word "leader" brings to mind a variety of images. Perhaps a business leader developing their company’s strategy to beat the competition; or an explorer cutting a path through the unknown for the rest of his group to follow. When our clients come to us there is only one image that is fixed in their mind.
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Are you tired of wasting money? Tired of hearing other people’s success stories with Facebook Ads, while yours don’t generate any ROI? Stop wasting time and money on under-performing Facebook Ads. Our Facebook Advertising Audit guide will help you make the most of this channel.
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Did you know that Instagram turned 10 years old in 2020? 🤯 If that’s making you feel old, don’t worry… you are not alone. Needless to say, the platform has drastically changed over the past decade (think IG stories, IGTV, IG shop) as it grew in popularity across all demographic groups around the world.
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2 x Gold Winner at the 2020 NYX Marcom Awards In December 2020 Living Online received the fantastic news that we won Gold in two categories at the 2020 international NYX Marcom Awards: Gold Winner – Website – Intelicare – Web Design Providing Peace of Mind Gold Winner – Website – Benchmark Specialist Property Managers […]
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Despite strong competition from the best of the best across the nation, we are very pleased to announce our win of Best Marketing Agency and Best B2B Campaign at the 2020 Australian SEMrush Search Awards.
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It's been a fantastic 2 months, where we first received news of winning Bronze at the Summit Creative Awards, followed by 3 award nominations for this year's SEMrush Search Awards.
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Imagine the untapped market waiting to experience your product or service, in a world that may be unbeknownst to you, all while increasing brand awareness and ROI. Our latest guide delves into the world of Snapchat Ads, helping you understand whether they're right for your business. So, what are you waiting for?
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Building brand loyalty and prioritising customer retention will do more for your business than make you feel good or look like an industry leader. You’ll see impressive returns on investment and more money in your bank account. In this article, we’re going to show you exactly how you can achieve this with your Shopify store.
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For those B2B marketers ready to move the needle, this article will provide the key for generating immediate and quantifiable results in your LinkedIn campaigns. We will walk you through proven methods to grab that low hanging fruit for some instant wins.
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In-depth, high-quality, technical SEO Audits can be what your website needs to transform its organic search results. See how the right audit analyses the performance of your website against the most important search engine ranking factors for your business, boosting your organic search engine visibility and revenue.
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WordPress is a fantastic platform that can truly elevate how your business presents itself and interacts with potential customers, but it needs to be set up to maximise this. If you’re ready to improve the performance of your WordPress website and increase your leads and sales, click through.
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While the allure of a quick, affordable, and “easy” solution is always a temptation, this article outlines the risks behind using website builders and DIY web design templates to create a new website or landing page.
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Life is all about preparation, and preparation is all about organisation, hard work, and consistency. In this article, we talk through the importance of having a social media content calendar, how to create one, and the many benefits that come along with the process. So, let’s get started!
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