All posts with the tag
You’ve probably heard stories about ‘the time that it all went wrong’ with an agency or internal marketing resource. But what about those times it went spectacularly right? The difference often comes down to the process used when outsourcing to an agency. In this article, we share some strategies to making the right choice first time.
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In some cases, agencies or internal marketing teams are telling organisations that their campaigns are already performing at their maximum capacity. But without running an experiment to confirm this, there’s no way to double check if they are missing out on potential benefits or opportunities. We'll show you how to get the most out of your marketing campaigns.
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Over the years, specific industries may experience sudden economical, political, or environmental changes, affecting many businesses. Smart companies will want to capitalise on this by reaching out to those impacted, educating them on these changes and how they can benefit, even during uncertain times. Webinars, in particular, are highly effective and often under-used tools to help companies reach large numbers of individuals with their message.
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A solid communication plan is critical to the successful implementation of your communication strategy. It provides a roadmap and step-by step guide for your team to follow to achieve your desired results. Let’s discover more about why a communication plan is so important, and how to create one.
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Can you confidently say that you are using the best social media platforms to achieve your specific business objectives? Join us as we take a high-speed approach to running experimental ads on these 4 alternative social media platforms.
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The worst thing you can do is enter business blindly, and until you've conducted a deep-dive marketing research plan, all you have is a hunch. And if it is the wrong hunch, it could end up costing you more than you bargained for. That's where the power of digital can come in to validate your business venture.
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In today’s world, a strong and reliable communication strategy is critical to overall business success. Having a comprehensive, holistic strategy redefines how your business interacts at an internal and external level with both customers and staff. It should be an integral part of your business focus, no matter the size of your company.
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If your company has an immediate or urgent marketing requirement that involves access to multi-disciplinary resources within a short time frame, then this article is for you.
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The 2020 COVID-19 pandemic caused unprecedented disruption to business by wreaking havoc with plans and budgets. On the upside, it also uncovered existing and long-standing marketing issues that have been affecting companies long before an epidemic came along.
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It’s no secret that many companies have lost clients and revenue as a result of COVID-19. But companies like yours face challenges all the time as a result of industry or internal changes. The biggest problem for many is keeping staff employed, productive, and contributing to the business until their normal workload increases again.
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If your company is experiencing a “black swan” moment of the positive variety, resulting in a huge opportunity for selling more products or services, this article is for you. It explores exactly how your business can get in front of new and existing customers through the use of rapid, dynamic, and efficient digital marketing.
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Trade shows and conferences provide an important opportunity to network, build relationships and ultimately generate sales and revenue. Unfortunately, the tidal wave of COVID-19 lockdowns across the world means trade shows are being called off, stripping companies who normally market through these events of much-needed business.
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This article is for people like you who are responsible for driving growth, reducing inefficient spend and maximising online performance in their company. It explains how digital marketing audits are critical in providing data-backed recommendations of what’s working in the business and what you need to do to meet your business objectives.
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Introduction If your sales have suffered as a result of the ongoing COVID-19 pandemic, then this article is designed to outline the benefits of introducing video consultations to help support your sales funnel and overall strategy.
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Living Online are proud to announce that for the second year in a row, we’ve been shortlisted as “Specialist or Challenger Agency of the Year” for the 2020 Campaign Brief WA Awards – Western Australia’s leading marketing award ceremony. The award recognises the hard work and successes of up-and-coming agencies and SMEs, as well as […]
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This guide is aimed at Australian food wholesalers and distributors who either have been, or likely will be, impacted by the current Coronavirus epidemic.
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This guide has been written for ecommerce retailers who are being impacted by decisions Amazon has made in the light of the current COVID-19 pandemic.
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As small businesses all over the world face uncertainty with the COVID-19 outbreak continuing to escalate, Facebook has stepped up to the plate by pledging $100 million USD to 30,000 businesses in the 30 countries where Facebook operates. It’s called the “Facebook Small Business Grants Program” and it includes cash grants and Facebook Ad credits […]
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Google has released a new update known as BERT to help improve its ability to better understand human language in organic search results – so you’d better watch your language. Rolled out in late October 2019, BERT has been labelled as Google’s biggest algorithm update since RankBrain – a machine learning algorithm which aims to […]
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2019 sees the SEMrush Search Awards Australia enter its second year. Aimed at recognising outstanding results from the country’s best digital marketing campaigns, agencies, and individuals, these awards are focused on real results backed by data and creative strategy, which directly increases revenue and business growth.
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Each year, the ADMA Creativity & Effectiveness Awards (AC&Es) are held in Australia, recognising the top digital marketing agencies, companies, and individuals nation-wide who have perfectly combined creativity and strategy to deliver highly effective campaigns. With some of the world’s top brands nominated as finalists, 2019 has seen Living Online named among these in not […]
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Events can be a great way to leverage your current business objectives and drive your marketing goals. In fact, in the ever-growing competitive landscape, many companies are seeing events as a critical part of their marketing and sales arsenal. It allows them to break through the noise, get in front of their exact target market […]
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Create high-performing Facebook campaigns with increased CTR and reduced CPA. Follow this guide to track website conversions back to Facebook ads.
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There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.
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Get data on how your LinkedIn Ads are performing and how users are engaging with your website with this easy hack to install custom event tracking using Google Tag Manager.
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With so much online chatter surrounding the recently introduced advertising options on Amazon in Australia, now is a great time to look at including the E-Commerce giant within your ongoing digital marketing strategy. Our Growing Digital Lifestyle There is no question that our lives are becoming increasingly streamlined towards a digitally-orientated online lifestyle. Recent data […]
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