March 17th – St Patrick’s Day – a day of vibrant green colour, excessive Guinness pints, shamrocks, lucky clovers and a great excuse to celebrate the Irish heritage. Whilst the origins of the day are based around Ireland’s patron saint (St Patrick) who reportedly died on the day itself, it is very much seen as a day of celebration rather than reflection. Let’s be honest, we all love an excuse for a global day of beer, laughter and festivities!
— cue Irish music — [Read more…]
Product positioning matters! It’s the way your product is perceived by your target audience and your competitors. Strong competition, especially due to the rise of e-commerce and the ease of online shopping, means that it’s critical that marketers position their products effectively to appeal to buyers that have a wealth of choice.
If you haven’t readied yourself for an Easter marketing campaign, you’d better get cracking (pun intended)! We’ve rounded up some of our favourites over the years in digital marketing to excite and inspire you.
Business is a changing beast. The rules change, the enemy changes, and the environment changes. Constantly, abruptly, and decisively. And so, it follows that marketing must also be a changing beast, adapting to the changing circumstances if it is to stay relevant, leverage new opportunities, and help the business become its very best.
It’s for this reason that marketing is best delivered using an agile process. [Read more…]
There’s no doubt about it, digital marketing has changed the landscape of advertising forever. Where once guesswork and estimates were used to attribute sales to newspaper ads, billboards and letterbox drops, we now have the ability to precisely evaluate every digital campaign from email to social media to search engine marketing and more.
Customer relationship management does not come in a box, or on a disc, or through a cloud subscription. CRM is a holistic business approach to customer relationships and how they are handled. CRM software is typically a tool that enables better customer service through a business, but CRM is about the people and business processes that make up a customer’s experience with your business. It is however, a business process that frequently demands powerful software implementations are made. [Read more…]
Last week we gave a presentation to the Franchise Council of Australia’s Western Australian State Conference. There were approximately one hundred delegates & sponsors who attended the event on the 18th of May 2010 at the Burswood Convention Centre in Perth. The conference was entitled Kicking Goals: Making Sure You Hit the Mark, and by all accounts it seemed to be a resounding success.
Living Online was initially invited to conduct a 90 minute workshop on SEO and Social Media, so I took a little creative liberty with the brief and expanded out the presentation to include coverage of Viral Marketing, Analytics, and Augmented Reality.
We’ve been asked to upload the slides, so we hope you can take some time to review the presentation along with the transcript. Also, feel free to leave a comment below – we’d love to hear from you! [Read more…]
Search engine optimisation (SEO) has more of a marketing impact than it’s normally given credit for. Discussion about SEO usually focuses on its ability to drive traffic to a website. The reality is that the benefits of SEO are so much richer than just an increase in visitor numbers. This post will explore some of the more intricate ways in which search engine optimisation supports strategic marketing. It is hoped that by demystifying the SEO tapestry, that this article will be of use to marketing practitioners and business owners alike.