All posts with the tag
Your Guide to Digital Marketing Courses That Will Take You From… to… There are a huge number of digital marketing courses out there, both online and in person. You’ll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for […]
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An easy hack to create custom conversion tracking with Google Tag Manager What is a Conversion? A conversion is an action that someone takes on your website. A conversion can be anything from going to a certain page on your website, making a purchase, watching a video or filling out a contact form. There are […]
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With so much online chatter surrounding the recently introduced advertising options on Amazon in Australia, now is a great time to look at including the E-Commerce giant within your ongoing digital marketing strategy. Our Growing Digital Lifestyle There is no question that our lives are becoming increasingly streamlined towards a digitally-orientated online lifestyle. Recent data […]
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April saw Living Online nominated for yet another marketing award, this time at Western Australia’s 2019 Campaign Brief Awards in the “Challenger or Specialist Agency” category. To be recognised for our digital marketing efforts in our own city, as well as nationally and overseas, is a great privilege, and our team is honoured to receive […]
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First Adwords became Google Ads then Bing Ads became Microsoft Ads. Everyone needs a little re-brand at some stage, right?
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March 17th – St Patrick’s Day – a day of vibrant green colour, excessive Guinness pints, shamrocks, lucky clovers and a great excuse to celebrate the Irish heritage. Whilst the origins of the day are based around Ireland’s patron saint (St Patrick) who reportedly died on the day itself, it is very much seen as […]
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The SEMrush AU Search Awards celebrates the success of online marketing professionals in the Australian market. Top marketing campaigns and best marketing teams that work in the online space that bring exceptional growth and revenues to companies will be recognised and rewarded.
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While we love getting awards in the digital marketing and advertising industry, our focus is on working with our clients on their businesses. The results are now being recognised in our clients’ industries, with award nominations for the tangible business results they have achieved with digital marketing.
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Living in an ever-changing world is a challenge that everyone in our society faces daily. In particular, the digital world which is one that is changing at an increasingly rapid rate. New developments are made only to be overtaken by even more advanced ones and trends are started only to be shoved aside by something […]
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A chatbot, short for chat robot is, put simply, a computer program that is designed to stimulate a conversation with a user over the internet. The chatbot software application processes text presented by a user and responds according to a set of rules or specific commands through to a series of routing blocks, for the purposes of […]
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After nearly 18 years of AdWords, the brand has shifted to ‘Google Ads’. The new name and logo can now be seen across the product interface including the Help Centre and billing documents. The new Google Ads brand represents the fact that Google is more than just search advertising. This signals that they offer a […]
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Google Ads or Bing Ads? Which platform has a higher reach? Which one is less expensive? Does one have better or more targeting abilities? And the big question, does one vs the other drive better conversions and revenue for your business?
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The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…
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We’re proud to have been selected as a finalist in the world’s pre-eminent and most respected search marketing awards, The Search Engine Land Awards, or ‘Landy Awards’.
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Effective copy writing is a skill that is often not appreciated until you see it done poorly. Copy writing’s aim is to sell, meaning that it must be compelling and interesting. Poorly written copy will be neither of these things. Compelling copy entices your audience to stay engaged with your message and follow the call […]
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Growing your social media following takes time and effort, and let’s be honest, it looks great to have a nice high number of followers. This is especially true for your business, as it may be assumed that the more followers you have, the more sales you will make. This also means that it may be […]
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What is GDPR? Effective May 25, 2018, the European Union General Data Protection Regulation (GDPR) will be enforced, providing enhanced protection for the personal data of European consumers. The regulation affects any business that deals with data of EU citizens – including businesses that are based outside the EU. The new law applies to all EU […]
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*UPDATE* Facebook appears to be beta testing this layout and extra post options, so you may see it in your account… or you might not. Have you noticed the new post options when you start writing a post in Facebook Business Manager? Here’s our guide on how to use them – we will go through […]
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When advertising online with Google Ads (formerly known as AdWords), it’s not enough to be told about the most common or popular banner ad sizes – as a business you need to know which sizes perform the best. If you only have the resources to produce a small set of banners, it’s important that you use […]
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Product positioning matters! It’s the way your product is perceived by your target audience and your competitors. Strong competition, especially due to the rise of e-commerce and the ease of online shopping, means that it’s critical that marketers position their products effectively to appeal to buyers that have a wealth of choice.
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Running a successful digital marketing campaigns is not an exact science. We know the struggles of creating and launching a digital marketing strategy. When we onboard clients, their campaigns are already set-up in one way or another. Over the past 9 years we’ve seen numerous reasons why a client’s digital campaign may be failing. All […]
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A well-designed website should highlight the quality, values and character of your brand. A business’ website should be the first step in announcing your brand’s online presence, and it doesn’t take a complex knowledge of web design to make improvements.
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If you have been doing your research on Search Engine Optimisation (SEO), you know the importance of backlinks to your marketing strategy. Securing high-quality backlinks increases domain authority which in turn boosts your SEO rankings – a digital marketing manager’s dream!
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What is Amazon Echo and Google Home? Amazon Echo and Google Home are speakers with built in voice control. They can be commanded to do things and have artificial intelligence (AI) from Amazon and Google built into them. This AI comes in the form of voice-controlled personal assistants, with Amazon’s being “Alexa” and Google Home […]
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Your Instagram feed should educate, entertain, assist and motivate your followers. This social media platform has turned into a very cool sales tool, capturing those customers who wouldn’t necessarily visit your website. But, how do you get these customers to take notice of your product or service amid all those images? If you struggle to […]
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Have you ever used Facebook messenger to speak to a business or brand, and the speed or stiltedness of the conversation gave you a sneaking suspicion that the person on the other end may actually be, a robot? This is a chatbot, and they are becoming more and more common. Used for entertainment, customer service, […]
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