A well-designed website should highlight the quality, values and character of your brand. A business’ website should be the first step in announcing your brand’s online presence, and it doesn’t take a complex knowledge of web design to make improvements.
With website templates readily available for purchase on platforms such as WordPress, Wix and Squarespace, website design has never been so easy. These platforms require no design or coding skills and come with an assortment of templates and design tools to ensure that your brand’s values and features are properly represented.
Now that you know where to start, what are the most important web design areas to focus on?
#1 Visual Content
It’s not just an overused saying, first impressions really do count! Potential customers make opinions regarding your business within the first few seconds of arriving. These opinions are based on elements including colours, images, logo placements and much more.
Website visuals are the first and most important way to express to customers what your brand represents. Checking whether the logo is correct, the colours match your brand and that images aren’t clogging up your messages is one of the easiest things to fix with a bit of web design. Most website platforms provide excellent guides to assist you in this design process.
It is paramount that there is alignment between your online and offline presence
If your brand is well known offline already, develop your website inline with the style and personality people are already used to. Also make sure there is consistency between all marketing material to avoid your company’s messaging appearing cluttered and confusing to potential customers.
#2 Engaging Website Content
Now that you have optimised the content on your website, whether it is text (general text or blog posts), images (pictures or videos videos), or audio (podcasts), the next steps are to ensure its engaging. You must ask yourself whether it establishes your website as an authority in the industry it operates in.
The most effective way to establish authority in your brand is to ensure that content is fresh and updated. Your aim should be to ensure that the content on your website is something that website visitors will return to as a genuine resource. Uploading engaging and frequent content is a web design tool that is easy to plan and manage with tangible results.
#3 Responsive Design
We all know the frustration of clicking on a website only to find it’s not “mobile-friendly”. This will ensure consumers pass on your website, resulting in a loss of sales. If your company wants to be a leader in their industry, the website must reflect this.
A quick way to test whether your URL is the mobile friendly is using the Google Mobile-Friendly Tool. However, first ensure your website theme is up-to-date before you use this tool. Often theme upgrades will include updates to the mobile optimisation of your website. However, if your current website theme doesn’t offer this, you may need to enquire with your website platform company about changing to a mobile friendly theme.
#4 Concise Messaging
Your website should be expressing the value your business provides through clear text and powerful imagery. It has been proved that website visitors are quick the leave if they are greeted with superfluous text and imagery. When potential customers land on your website they, they should be able to clearly identify your mission, values, and business identity.
A typical website visitor will stay on your page for approximately 15 seconds before leaving and finding another comparable website.
Ensuring your business’ messaging reflects your its values does not require any technical website design skills. All that is required is editing of the text in the back end of your website, which online tutorials can assist with if it’s required.
#5 Notable About Us Page
One of the most often overlooked pages on a website is the About Us page. Often a dumping ground for business information, the power of the About Us page should not be underestimated. A well-designed, informative About Us page, can be the difference between a customer contacting you or deciding on another business.
Taking into consideration the website design tools discussed above, your About Us page should be clear, concise, visual and accurate. For many businesses, the relationship a customer develops with the staff is almost as important as the service or product they receive. Have some fun with this page, and let the personality of your brand, and team, shine through.
Read more about the web design services offered by Living Online and learn about the Website Development Process in our blog article, which provides a detailed guide on the essential web development processes, focusing on the purpose and value of each step.