The SEMrush AU Search Awards celebrates the success of online marketing professionals in the Australian market. Top marketing campaigns and best marketing teams that work in the online space that bring exceptional growth and revenues to companies will be recognised and rewarded.
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The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…
We’re proud to have been selected as a finalist in the world’s pre-eminent and most respected search marketing awards, The Search Engine Land Awards, or ‘Landy Awards’.
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Effective copy writing is a skill that is often not appreciated until you see it done poorly. Copy writing’s aim is to sell, meaning that it must be compelling and interesting. Poorly written copy will be neither of these things. Compelling copy entices your audience to stay engaged with your message and follow the call to action (CTA).
If you have been doing your research on Search Engine Optimisation (SEO), you know the importance of backlinks to your marketing strategy. Securing high-quality backlinks increases domain authority which in turn boosts your SEO rankings – a digital marketing manager’s dream!
Amazon Echo and Google Home are speakers with built in voice control. They can be commanded to do things and have artificial intelligence (AI) from Amazon and Google built into them. This AI comes in the form of voice-controlled personal assistants, with Amazon’s being “Alexa” and Google Home using the “Google Assistant”.
While they both respond to voice requests and provide information, they are both very different regarding how they interpret questions and the answers they give. Here we analyse the differences between the two, to decide who shall be crowned king of AI (for now).
The design of your website makes a significant impact to your business, and you need to understand that your customers decide whether they trust your brand within milliseconds of viewing your website!¹
So, we thought we would outline our top 5 picks for WordPress plugins, from the view of a digital marketing specialist.
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It appears that Google is currently in the works of testing a new layout where Google My Business listings appear at the top left of the search results, instead of in the traditional top right hand side location.
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One new 5 star review a week would mean 52 reviews a year. In most markets this would see you smashing your competitors when it comes to reviews and developing a competitive advantage on Google.
You may have noticed that Google made a change recently to the way they display search results that affects anyone who is using the internet for business…which is pretty much everyone.