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Keep on top of the latest Google & Bing information, advice and insights from our SEO experts.
Want to know more? Talk to us about Search Engine Optimisation for your website.
You’ve probably heard stories about ‘the time that it all went wrong’ with an agency or internal marketing resource. But what about those times it went spectacularly right? The difference often comes down to the process used when outsourcing to an agency. In this article, we share some strategies to making the right choice first time.
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Google has released a new update known as BERT to help improve its ability to better understand human language in organic search results – so you’d better watch your language. Rolled out in late October 2019, BERT has been labelled as Google’s biggest algorithm update since RankBrain – a machine learning algorithm which aims to […]
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There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.
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The SEMrush AU Search Awards celebrates the success of online marketing professionals in the Australian market. Top marketing campaigns and best marketing teams that work in the online space that bring exceptional growth and revenues to companies will be recognised and rewarded.
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The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…
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We’re proud to have been selected as a finalist in the world’s pre-eminent and most respected search marketing awards, The Search Engine Land Awards, or ‘Landy Awards’.
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If you have been doing your research on Search Engine Optimisation (SEO), you know the importance of backlinks to your marketing strategy. Securing high-quality backlinks increases domain authority which in turn boosts your SEO rankings – a digital marketing manager’s dream!
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What is Amazon Echo and Google Home? Amazon Echo and Google Home are speakers with built in voice control. They can be commanded to do things and have artificial intelligence (AI) from Amazon and Google built into them. This AI comes in the form of voice-controlled personal assistants, with Amazon’s being “Alexa” and Google Home […]
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A Digital Marketing Specialist’s Recommendations for Web Development The design of your website makes a significant impact to your business, and you need to understand that your customers decide whether they trust your brand within milliseconds of viewing your website! When first thinking about building a new website, it’s essential to carefully consider how you […]
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It appears that Google is currently in the works of testing a new layout where Google My Business listings appear at the top left of the search results, instead of in the traditional top right hand side location.
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Acquiring high quality reviews on your Google My Business page is extremely important for a number of reasons including: Reviews are a strong signal to Google which will improve your organic search rankings Positive reviews will help you get in the top three local results (snack pack) Reviews provide social proof and build trust amongst […]
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You may have noticed that Google made a change recently to the way they display search results that affects anyone who is using the internet for business…which is pretty much everyone.
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Having a fully optimised Google My Business (GMB) page is one powerful way to increase organic search traffic to your website. Your GMB page is particularly important for local organic rankings, especially in situations where someone searches for your product/service and they are physically located in a close proximity to your business’s geographic location. One of […]
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It’s a common problem. You’ve spent a lot of time and money getting your website to look just the way you want it to, but you’re not appearing on the first page of the search results. Sure, your AdWords campaign is bringing in an audience, but it’s costing you a lot of money. Why aren’t […]
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Website project management and search engine optimisation campaign.
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I had the pleasure of presenting on SEO for Morning Startup at Spacecubed this morning. We had about 40-50 eager Morning Startupers braving the brisk Perth weather; it was fantastic to see such a great crowd. Talk about a thriving community! For those of you who attended, thanks very much for investing your morning to […]
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Last week we gave a presentation to the Franchise Council of Australia’s Western Australian State Conference. There were approximately one hundred delegates & sponsors who attended the event on the 18th of May 2010 at the Burswood Convention Centre in Perth. The conference was entitled Kicking Goals: Making Sure You Hit the Mark, and by […]
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Search engine optimisation (SEO) has more of a marketing impact than it’s normally given credit for. Discussion about SEO usually focuses on its ability to drive traffic to a website. The reality is that the benefits of SEO are so much richer than just an increase in visitor numbers. This post will explore some of […]
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