SEO

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Keep on top of the latest Google & Bing information, advice and insights from our SEO experts.
Want to know more? Talk to us about Search Engine Optimisation for your website.

13 Jun 2019 Google Guides Marketing Search Engine Marketing SEO Social Media

Learning Digital Marketing – Ultimate Guide to the Best Beginner Courses

There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.

24 Sep 2018 Awards News SEO

Living Online Finalists In 3 x SEMrush Search Awards!

The SEMrush AU Search Awards celebrates the success of online marketing professionals in the Australian market. Top marketing campaigns and best marketing teams that work in the online space that bring exceptional growth and revenues to companies will be recognised and rewarded.

19 Jun 2018 Google Marketing Search Engine Marketing SEO Social Media

100 Digital Marketing Terms You Need To Know – Your Easy To Understand A to Z Glossary

The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…

8 Jun 2018 Awards News SEO

Living Online Shortlisted For 2018 Search Engine Land Awards

We’re proud to have been selected as a finalist in the world’s pre-eminent and most respected search marketing awards, The Search Engine Land Awards, or ‘Landy Awards’.

30 May 2018 SEO Strategy

How To Write Compelling Copy

Effective copy writing is a skill that is often not appreciated until you see it done poorly. Copy writing’s aim is to sell, meaning that it must be compelling and interesting. Poorly written copy will be neither of these things. Compelling copy entices your audience to stay engaged with your message and follow the call […]

24 Apr 2018 SEO Strategy

Digital Marketer’s Toolkit – What Backlinks Do I Need For SEO?

If you have been doing your research on Search Engine Optimisation (SEO), you know the importance of backlinks to your marketing strategy. Securing high-quality backlinks increases domain authority which in turn boosts your SEO rankings – a digital marketing manager’s dream!

19 Apr 2018 Google SEO

Amazon Echo’s Alexa vs Google Home – Which One Is The King Of AI?

What is Amazon Echo and Google Home? Amazon Echo and Google Home are speakers with built in voice control. They can be commanded to do things and have artificial intelligence (AI) from Amazon and Google built into them. This AI comes in the form of voice-controlled personal assistants, with Amazon’s being “Alexa” and Google Home […]

6 Mar 2018 SEO Web Design

The Top 5 Free WordPress Plugins for a New Website

A Digital Marketing Specialist’s Recommendations for Web Development The design of your website makes a significant impact to your business, and you need to understand that your customers decide whether they trust your brand within milliseconds of viewing your website! When first thinking about building a new website, it’s essential to carefully consider how you […]

21 Sep 2016 Google Marketing Search Engine Marketing SEO

Google Experiments With Moving Google My Business Listings

It appears that Google is currently in the works of testing a new layout where Google My Business listings appear at the top left of the search results, instead of in the traditional top right hand side location.

28 Apr 2016 Google SEO Strategy

Simple hack to get more Google reviews

Acquiring high quality reviews on your Google My Business page is extremely important for a number of reasons including: Reviews are a strong signal to Google which will improve your organic search rankings Positive reviews will help you get in the top three local results (snack pack) Reviews provide social proof and build trust amongst […]

3 Mar 2016 Google Search Engine Marketing SEO

A change to the way we Google

You may have noticed that Google made a change recently to the way they display search results that affects anyone who is using the internet for business…which is pretty much everyone.

27 Jan 2016 SEO

How to Appear in the Local Search Results

Having a fully optimised Google My Business (GMB) page is one powerful way to increase organic search traffic to your website. Your GMB page is particularly important for local organic rankings, especially in situations where someone searches for your product/service and they are physically located in a close proximity to your business’s geographic location. One of […]

13 Aug 2015 SEO Web Design

The 7 Simple Signs That Your Website Is Not SEO Friendly

It’s a common problem. You’ve spent a lot of time and money getting your website to look just the way you want it to, but you’re not appearing on the first page of the search results. Sure, your AdWords campaign is bringing in an audience, but it’s costing you a lot of money. Why aren’t […]

McKinley Plowman Digital Marketing Case Study

4 Nov 2013 SEO Web Design

McKinley Plowman & Associates

Website project management and search engine optimisation campaign.

19 Jun 2013 News SEO

Morning Startup Recap, 19 June 2013 @ Spacecubed

I had the pleasure of presenting on SEO for Morning Startup at Spacecubed this morning. We had about 40-50 eager Morning Startupers braving the brisk Perth weather; it was fantastic to see such a great crowd. Talk about a thriving community! For those of you who attended, thanks very much for investing your morning to […]

26 May 2010 Augmented Reality SEO Social Media Strategy Viral Marketing

SEO and Social Media: Can You Be Number One?

Last week we gave a presentation to the Franchise Council of Australia’s Western Australian State Conference. There were approximately one hundred delegates & sponsors who attended the event on the 18th of May 2010 at the Burswood Convention Centre in Perth. The conference was entitled Kicking Goals: Making Sure You Hit the Mark, and by […]

10 Sep 2009 Marketing SEO Strategy

Top 10 Ways SEO Supports Strategic Marketing

Search engine optimisation (SEO) has more of a marketing impact than it’s normally given credit for. Discussion about SEO usually focuses on its ability to drive traffic to a website. The reality is that the benefits of SEO are so much richer than just an increase in visitor numbers. This post will explore some of […]