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The latest news, information and advice from the Living Online Marketing gurus.
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Attract your ideal target market, in their top of funnel phase and provide them with helpful and typically free information, in exchange for their contact information. A lead generation magnet is one of the most tried and tested marketing principles to help you create sales opportunities, and a fundamental element that you should be applying in your marketing strategy.
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"What do I do with all my subscribers?" - sound familiar? If you have an email database that isn’t generating you any money, then take a look at these five ways to make email work for you.
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Are you convinced your phone is listening to you? While we can’t prove it isn’t, there’s a more logical reason why you feel like the ads you see are reading your mind. Consider this scenario. You’re in the market for a set of roof racks. You visit a range of websites looking at different types […]
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Email marketing, when done right and strategically, can be extremely valuable for nurturing prospects and converting them into paying customers. But if you don’t know how to properly take advantage of this, you’re wasting time and money. We show you how to get on track with step-by-step advice.
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A User Experience Audit (UX Audit) can help identify areas of your website that are causing your visitors frustration and headaches. If you're a business owner and feel out of touch with your website, or want to make sure your marketing budget is not being wasted - then read our proven 8 step guide to improve your customers' journey.
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If you’ve been looking at your website’s Google Analytics data and are excited to notice a significant spike in organic traffic, it may well be due to your marketing efforts. But it may also be from bot traffic, perhaps with a specifically reported ‘bottraffic015.xyz’ keyword. This guide will show you how to identify bot traffic […]
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If you’re spending budget on PPC campaigns, it is easy for your marketing dollars to melt away through inefficiencies. Without a detailed understanding of which metrics to focus on, you can find yourself generating fewer conversions for a higher cost, alongside a raft of missed opportunities.
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Are you tired of wasting money? Tired of hearing other people’s success stories with Facebook Ads, while yours don’t generate any ROI? Stop wasting time and money on under-performing Facebook Ads. Our Facebook Advertising Audit guide will help you make the most of this channel.
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Building brand loyalty and prioritising customer retention will do more for your business than make you feel good or look like an industry leader. You’ll see impressive returns on investment and more money in your bank account. In this article, we’re going to show you exactly how you can achieve this with your Shopify store.
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While the allure of a quick, affordable, and “easy” solution is always a temptation, this article outlines the risks behind using website builders and DIY web design templates to create a new website or landing page.
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This article gives a bird's-eye view of the essential web development processes, focusing on the purpose and value of each step, as well as the day-to-day activities you can expect to be involved in along the way.
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Developing a website is a significant investment. Learn how employing these essential 5 stages of web design workflow can help set your next project up for success.
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You’ve probably heard stories about ‘the time that it all went wrong’ with an agency or internal marketing resource. But what about those times it went spectacularly right? The difference often comes down to the process used when outsourcing to an agency. In this article, we share some strategies to making the right choice first time.
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In some cases, agencies or internal marketing teams are telling organisations that their campaigns are already performing at their maximum capacity. But without running an experiment to confirm this, there’s no way to double check if they are missing out on potential benefits or opportunities. We'll show you how to get the most out of your marketing campaigns.
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Over the years, specific industries may experience sudden economical, political, or environmental changes, affecting many businesses. Smart companies will want to capitalise on this by reaching out to those impacted, educating them on these changes and how they can benefit, even during uncertain times. Webinars, in particular, are highly effective and often under-used tools to help companies reach large numbers of individuals with their message.
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Can you confidently say that you are using the best social media platforms to achieve your specific business objectives? Join us as we take a high-speed approach to running experimental ads on these 4 alternative social media platforms.
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The worst thing you can do is enter business blindly, and until you've conducted a deep-dive marketing research plan, all you have is a hunch. And if it is the wrong hunch, it could end up costing you more than you bargained for. That's where the power of digital can come in to validate your business venture.
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If your company has an immediate or urgent marketing requirement that involves access to multi-disciplinary resources within a short time frame, then this article is for you.
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The 2020 COVID-19 pandemic caused unprecedented disruption to business by wreaking havoc with plans and budgets. On the upside, it also uncovered existing and long-standing marketing issues that have been affecting companies long before an epidemic came along.
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If your company is experiencing a “black swan” moment of the positive variety, resulting in a huge opportunity for selling more products or services, this article is for you. It explores exactly how your business can get in front of new and existing customers through the use of rapid, dynamic, and efficient digital marketing.
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Trade shows and conferences provide an important opportunity to network, build relationships and ultimately generate sales and revenue. Unfortunately, the tidal wave of COVID-19 lockdowns across the world means trade shows are being called off, stripping companies who normally market through these events of much-needed business.
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This article is for people like you who are responsible for driving growth, reducing inefficient spend and maximising online performance in their company. It explains how digital marketing audits are critical in providing data-backed recommendations of what’s working in the business and what you need to do to meet your business objectives.
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Events can be a great way to leverage your current business objectives and drive your marketing goals. In fact, in the ever-growing competitive landscape, many companies are seeing events as a critical part of their marketing and sales arsenal. It allows them to break through the noise, get in front of their exact target market […]
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There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.
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Get data on how your LinkedIn Ads are performing and how users are engaging with your website with this easy hack to install custom event tracking using Google Tag Manager.
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With so much online chatter surrounding the recently introduced advertising options on Amazon in Australia, now is a great time to look at including the E-Commerce giant within your ongoing digital marketing strategy. Our Growing Digital Lifestyle There is no question that our lives are becoming increasingly streamlined towards a digitally-orientated online lifestyle. Recent data […]
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