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The latest news, information and advice from the Living Online Marketing gurus.
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Events can be a great way to leverage your current business objectives and drive your marketing goals. In fact, in the ever-growing competitive landscape, many companies are seeing events as a critical part of their marketing and sales arsenal. It allows them to break through the noise, get in front of their exact target market […]
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There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.
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Get data on how your LinkedIn Ads are performing and how users are engaging with your website with this easy hack to install custom event tracking using Google Tag Manager.
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With so much online chatter surrounding the recently introduced advertising options on Amazon in Australia, now is a great time to look at including the E-Commerce giant within your ongoing digital marketing strategy. Our Growing Digital Lifestyle There is no question that our lives are becoming increasingly streamlined towards a digitally-orientated online lifestyle. Recent data […]
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First Adwords became Google Ads then Bing Ads became Microsoft Ads. Everyone needs a little re-brand at some stage, right?
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March 17th – St Patrick’s Day – a day of vibrant green colour, excessive Guinness pints, shamrocks, lucky clovers and a great excuse to celebrate the Irish heritage. Whilst the origins of the day are based around Ireland’s patron saint (St Patrick) who reportedly died on the day itself, it is very much seen as […]
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Living in an ever-changing world is a challenge that everyone in our society faces daily. In particular, the digital world which is one that is changing at an increasingly rapid rate. New developments are made only to be overtaken by even more advanced ones and trends are started only to be shoved aside by something […]
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A chatbot, short for chat robot is, put simply, a computer program that is designed to stimulate a conversation with a user over the internet. The chatbot software application processes text presented by a user and responds according to a set of rules or specific commands through to a series of routing blocks, for the purposes of […]
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The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…
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What is GDPR? Effective May 25, 2018, the European Union General Data Protection Regulation (GDPR) will be enforced, providing enhanced protection for the personal data of European consumers. The regulation affects any business that deals with data of EU citizens – including businesses that are based outside the EU. The new law applies to all EU […]
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Product positioning matters! It’s the way your product is perceived by your target audience and your competitors. Strong competition, especially due to the rise of e-commerce and the ease of online shopping, means that it’s critical that marketers position their products effectively to appeal to buyers that have a wealth of choice.
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If you haven’t readied yourself for an Easter marketing campaign, you’d better get cracking (pun intended)! We’ve rounded up some of our favourites over the years in digital marketing to excite and inspire you. Thorntons Ultimate Guide to Easter Eggs We can appreciate the nod to Willy Wonka and The Chocolate Factory in this campaign, […]
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It appears that Google is currently in the works of testing a new layout where Google My Business listings appear at the top left of the search results, instead of in the traditional top right hand side location.
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Programmatic Advertising is quickly taking over both the digital, and traditional marketing channels in a monumental shift of advertising budgets. This multi-billion dollar trend has spawned a frenzy of articles and guides aiming at explaining this emerging discipline. But here is the problem: programmatic advertising remains very complicated and confusing. So with this post I’ve […]
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You won’t automatically turn into Will Smith from iRobot, Tom Cruise from the Minority Report, nor will you start seeing Lightning McQueen cruising the streets. What you can expect however, is a self-driving car that will gift you ‘time’. Time is the highly palatable by-product of what self-driving cars, or autonomous vehicles will offer users. […]
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The only constant in the world of digital marketing is change. Competition is heating up as billions of dollars in marketing budgets accelerate the shift to online channels, generating increased demand for limited inventory. New never before seen job roles like “growth hacker” are being created to help manage increasingly large investments. Powerful tools have […]
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Business is a changing beast. The rules change, the enemy changes, and the environment changes. Constantly, abruptly, and decisively. And so, it follows that marketing must also be a changing beast, adapting to the changing circumstances if it is to stay relevant, leverage new opportunities, and help the business become its very best. It’s for […]
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There’s no doubt about it, digital marketing has changed the landscape of advertising forever. Where once guesswork and estimates were used to attribute sales to newspaper ads, billboards and letterbox drops, we now have the ability to precisely evaluate every digital campaign from email to social media to search engine marketing and more.
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Search engine optimisation (SEO) has more of a marketing impact than it’s normally given credit for. Discussion about SEO usually focuses on its ability to drive traffic to a website. The reality is that the benefits of SEO are so much richer than just an increase in visitor numbers. This post will explore some of […]
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