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The latest news, information and advice from the Living Online Marketing gurus.
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We talk through the importance of understanding the key elements of an optimal web design workflow, empowering you to confidently decide on your next design partner.
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You’ve probably heard stories about ‘the time that it all went wrong’ with an agency or internal marketing resource. But what about those times it went spectacularly right? The difference often comes down to the process used when outsourcing to an agency. In this article, we share some strategies to making the right choice first time.
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In some cases, agencies or internal marketing teams are telling organisations that their campaigns are already performing at their maximum capacity. But without running an experiment to confirm this, there’s no way to double check if they are missing out on potential benefits or opportunities. We'll show you how to get the most out of your marketing campaigns.
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Over the years, specific industries may experience sudden economical, political, or environmental changes, affecting many businesses. Smart companies will want to capitalise on this by reaching out to those impacted, educating them on these changes and how they can benefit, even during uncertain times. Webinars, in particular, are highly effective and often under-used tools to help companies reach large numbers of individuals with their message.
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Can you confidently say that you are using the best social media platforms to achieve your specific business objectives? Join us as we take a high-speed approach to running experimental ads on these 4 alternative social media platforms.
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The worst thing you can do is enter business blindly, and until you've conducted a deep-dive marketing research plan, all you have is a hunch. And if it is the wrong hunch, it could end up costing you more than you bargained for. That's where the power of digital can come in to validate your business venture.
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If your company has an immediate or urgent marketing requirement that involves access to multi-disciplinary resources within a short time frame, then this article is for you.
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The 2020 COVID-19 pandemic caused unprecedented disruption to business by wreaking havoc with plans and budgets. On the upside, it also uncovered existing and long-standing marketing issues that have been affecting companies long before an epidemic came along.
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If your company is experiencing a “black swan” moment of the positive variety, resulting in a huge opportunity for selling more products or services, this article is for you. It explores exactly how your business can get in front of new and existing customers through the use of rapid, dynamic, and efficient digital marketing.
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Trade shows and conferences provide an important opportunity to network, build relationships and ultimately generate sales and revenue. Unfortunately, the tidal wave of COVID-19 lockdowns across the world means trade shows are being called off, stripping companies who normally market through these events of much-needed business.
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This article is for people like you who are responsible for driving growth, reducing inefficient spend and maximising online performance in their company. It explains how digital marketing audits are critical in providing data-backed recommendations of what’s working in the business and what you need to do to meet your business objectives.
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Events can be a great way to leverage your current business objectives and drive your marketing goals. In fact, in the ever-growing competitive landscape, many companies are seeing events as a critical part of their marketing and sales arsenal. It allows them to break through the noise, get in front of their exact target market […]
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There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.
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Get data on how your LinkedIn Ads are performing and how users are engaging with your website with this easy hack to install custom event tracking using Google Tag Manager.
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With so much online chatter surrounding the recently introduced advertising options on Amazon in Australia, now is a great time to look at including the E-Commerce giant within your ongoing digital marketing strategy. Our Growing Digital Lifestyle There is no question that our lives are becoming increasingly streamlined towards a digitally-orientated online lifestyle. Recent data […]
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First Adwords became Google Ads then Bing Ads became Microsoft Ads. Everyone needs a little re-brand at some stage, right?
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March 17th – St Patrick’s Day – a day of vibrant green colour, excessive Guinness pints, shamrocks, lucky clovers and a great excuse to celebrate the Irish heritage. Whilst the origins of the day are based around Ireland’s patron saint (St Patrick) who reportedly died on the day itself, it is very much seen as […]
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Living in an ever-changing world is a challenge that everyone in our society faces daily. In particular, the digital world which is one that is changing at an increasingly rapid rate. New developments are made only to be overtaken by even more advanced ones and trends are started only to be shoved aside by something […]
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A chatbot, short for chat robot is, put simply, a computer program that is designed to stimulate a conversation with a user over the internet. The chatbot software application processes text presented by a user and responds according to a set of rules or specific commands through to a series of routing blocks, for the purposes of […]
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The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…
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Effective copy writing is a skill that is often not appreciated until you see it done poorly. Copy writing’s aim is to sell, meaning that it must be compelling and interesting. Poorly written copy will be neither of these things. Compelling copy entices your audience to stay engaged with your message and follow the call-to-action […]
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What is GDPR? Effective May 25, 2018, the European Union General Data Protection Regulation (GDPR) will be enforced, providing enhanced protection for the personal data of European consumers. The regulation affects any business that deals with data of EU citizens – including businesses that are based outside the EU. The new law applies to all EU […]
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Product positioning matters! It’s the way your product is perceived by your target audience and your competitors. Strong competition, especially due to the rise of e-commerce and the ease of online shopping, means that it’s critical that marketers position their products effectively to appeal to buyers that have a wealth of choice.
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If you haven’t readied yourself for an Easter marketing campaign, you’d better get cracking (pun intended)! We’ve rounded up some of our favourites over the years in digital marketing to excite and inspire you. Thorntons Ultimate Guide to Easter Eggs We can appreciate the nod to Willy Wonka and The Chocolate Factory in this campaign, […]
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It appears that Google is currently in the works of testing a new layout where Google My Business listings appear at the top left of the search results, instead of in the traditional top right hand side location.
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Programmatic Advertising is quickly taking over both the digital, and traditional marketing channels in a monumental shift of advertising budgets. This multi-billion dollar trend has spawned a frenzy of articles and guides aiming at explaining this emerging discipline. But here is the problem: programmatic advertising remains very complicated and confusing. So with this post I’ve […]
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