Marketing

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The latest news, information and advice from the Living Online Marketing gurus.
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accelerated marketing experiments
13 minute read

Accelerated Marketing Experiments: Test Hypotheses With Real World Feedback

In some cases, agencies or internal marketing teams are telling organisations that their campaigns are already performing at their maximum capacity. But without running an experiment to confirm this, there’s no way to double check if they are missing out on potential benefits or opportunities. We'll show you how to get the most out of your marketing campaigns.

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Webinar Marketing
8 minute read

Webinar Marketing: From Start To Success In 6 Days

Over the years, specific industries may experience sudden economical, political, or environmental changes, affecting many businesses. Smart companies will want to capitalise on this by reaching out to those impacted, educating them on these changes and how they can benefit, even during uncertain times. Webinars, in particular, are highly effective and often under-used tools to help companies reach large numbers of individuals with their message.

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learning digital marketing
14 minute read

Learning Digital Marketing – Ultimate Guide to the Best Beginner Courses

There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.

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Amazon Ads
12 minute read

5 Reasons Your Business Should Be Advertising On Amazon In Australia

With so much online chatter surrounding the recently introduced advertising options on Amazon in Australia, now is a great time to look at including the E-Commerce giant within your ongoing digital marketing strategy. Our Growing Digital Lifestyle There is no question that our lives are becoming increasingly streamlined towards a digitally-orientated online lifestyle. Recent data […]

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living online digital marketing glossary
14 minute read

100 Digital Marketing Terms You Need To Know – Your Easy To Understand A to Z Glossary

The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if  you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…

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