The Hottest Social Media Apps Trending In High School Right Now

by Leave a Comment

Social media apps displayed on a mobile phone

Living in an ever-changing world is a challenge that everyone in our society faces daily. In particular, the digital world which is one that is changing at an increasingly rapid rate.

New developments are made only to be overtaken by even more advanced ones and trends are started only to be shoved aside by something more popular. A major change the current generation has brought through is the age of social media.

As a current high school student, social media is present in my everyday life constantly and therefore having a big impact on myself and fellow students.

[Read more…]

The Ultimate Guide To Chatbots: How Marketers Build the Best Chatbot

by Leave a Comment

Chatbots | The Ultimate Guide to Building A Chatbot | Living Online

A chatbot, short for chat robot is, put simply, a computer program that is designed to stimulate a conversation with a user over the internet.

The chatbot software application processes text presented by a user and responds according to a set of rules or specific commands through to a series of routing blocks, for the purposes of simulating a conversation with them. Algorithms used can interpret what the user has said and determine an appropriate response.

[Read more…]

100 Digital Marketing Terms You Need To Know – Your Easy To Understand A to Z Glossary

by Leave a Comment

Digital Marketing Terms Defined

The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if  you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…

[Read more…]

GDPR And Digital Marketing; What Australian Businesses Need To Know

by Leave a Comment

GDPR Compliance

What is GDPR?

Effective May 25, 2018, the European Union General Data Protection Regulation (GDPR) will be enforced, providing enhanced protection for the personal data of European consumers. The regulation affects any business that deals with data of EU citizens – including businesses that are based outside the EU.

The new law applies to all EU people who subscribe after 25th May AND to all existing EU subscribers on your email lists and databases.
[Read more…]

How To Sell To Your Ideal Customer With Good Product Positioning

by Leave a Comment

Customer avatar - How do I position my product to sell to my ideal customer

Product positioning matters! It’s the way your product is perceived by your target audience and your competitors. Strong competition, especially due to the rise of e-commerce and the ease of online shopping, means that it’s critical that marketers position their products effectively to appeal to buyers that have a wealth of choice.

[Read more…]

Programmatic Advertising

by Leave a Comment

Programmatic-Buying-Explained

Programmatic Advertising is quickly taking over both the digital, and traditional marketing channels in a monumental shift of advertising budgets. This multi-billion dollar trend has spawned a frenzy of articles and guides aiming at explaining this emerging discipline. But here is the problem: programmatic advertising remains very complicated and confusing. So with this post I’ve aimed to create a comprehensive but still digestible guide that demystifies the topic.

I will explain programmatic advertising in the simplest possible terms, while also providing you with the knowledge you need to impress even the most discerning dinner party companions.
[Read more…]

Digital Marketing in Autonomous Vehicles

by Leave a Comment

autonomous vehicles from hollywood movies

You won’t automatically turn into Will Smith from iRobot, Tom Cruise from the Minority Report, nor will you start seeing Lightning McQueen cruising the streets. What you can expect however, is a self-driving car that will gift you ‘time’. Time is the highly palatable by-product of what self-driving cars, or autonomous vehicles will offer users.

As an aside, see if you can count the total number of movie references throughout this content piece.
[Read more…]

Top 10 Digital Marketing Trends in 2016

by 7 Comments

Living Online Digital Marketing Trends Infographic

The only constant in the world of digital marketing is change.

Competition is heating up as billions of dollars in marketing budgets accelerate the shift to online channels, generating increased demand for limited inventory. New, never before seen job roles like “growth hacker” are being created to help manage increasingly large investments. Powerful tools have emerged to help “make life easier”, each with a steep learning curve before they start delivering dividends.

As these new technologies are born, old techniques will die.

2016 is a year of remarkable opportunity for those who choose to embrace this change. It will also mark the end of the road for those who refuse to adapt.

[Read more…]

Home | About Us | Services | Case Studies | Contact Us | Blog | Privacy Policy
Level 1, 156 Rokeby Road, Subiaco WA, 6008 Australia | Phone: +61 8 9388 8778
Living Online