Google

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What has Google been up to now? We discuss the Google paid and organic developments.
Want to know more? Talk to us about optimising your website for Google or running campaigns in Google Ads.

13 Jun 2019 Google Guides Marketing Search Engine Marketing SEO Social Media

Learning Digital Marketing – Ultimate Guide to the Best Beginner Courses

There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.

26 Jul 2018 Google Search Engine Marketing

Google AdWords Is Now Google Ads – So What’s Changed?

After nearly 18 years of AdWords, the brand has shifted to ‘Google Ads’. The new name and logo can now be seen across the product interface including the Help Centre and billing documents. The new Google Ads brand represents the fact that Google is more than just search advertising. This signals that they offer a […]

6 Jul 2018 Google Search Engine Marketing

Can Bing Ads Give You A Bigger Bang For Your Buck?

Google Ads or Bing Ads? Which platform has a higher reach? Which one is less expensive? Does one have better or more targeting abilities? And the big question, does one vs the other drive better conversions and revenue for your business?

19 Jun 2018 Google Marketing Search Engine Marketing SEO Social Media

100 Digital Marketing Terms You Need To Know – Your Easy To Understand A to Z Glossary

The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…

24 May 2018 Google Marketing

GDPR And Digital Marketing; What Australian Businesses Need To Know

What is GDPR? Effective May 25, 2018, the European Union General Data Protection Regulation (GDPR) will be enforced, providing enhanced protection for the personal data of European consumers. The regulation affects any business that deals with data of EU citizens – including businesses that are based outside the EU. The new law applies to all EU […]

10 May 2018 Google Search Engine Marketing Tips

The Best Performing Google Ads Display Banner Sizes

When advertising online with Google Ads (formerly known as AdWords), it’s not enough to be told about the most common or popular banner ad sizes – as a business, you need to know which sizes perform the best. If you only have the resources to produce a small set of banners, it’s important that you use […]

19 Apr 2018 Google SEO

Amazon Echo’s Alexa vs Google Home – Which One Is The King Of AI?

What is Amazon Echo and Google Home? Amazon Echo and Google Home are speakers with built in voice control. They can be commanded to do things and have artificial intelligence (AI) from Amazon and Google built into them. This AI comes in the form of voice-controlled personal assistants, with Amazon’s being “Alexa” and Google Home […]

28 Oct 2016 Google Search Engine Marketing

Google Is Now Charging GST On AdWords – What Does This Mean For You?

As a topic of discussion over the past few years, it’s finally happening. As of November 1, Google will be charging GST on all AdWords spend. For small to medium sized businesses, this means that advertisers will need to fork out an additional 10% of their media budget to go towards tax. So why hasn’t […]

21 Sep 2016 Google Marketing Search Engine Marketing SEO

Google Experiments With Moving Google My Business Listings

It appears that Google is currently in the works of testing a new layout where Google My Business listings appear at the top left of the search results, instead of in the traditional top right hand side location.

28 Apr 2016 Google SEO Strategy

Simple hack to get more Google reviews

Acquiring high quality reviews on your Google My Business page is extremely important for a number of reasons including: Reviews are a strong signal to Google which will improve your organic search rankings Positive reviews will help you get in the top three local results (snack pack) Reviews provide social proof and build trust amongst […]

12 Apr 2016 Google Search Engine Marketing

Google has changed the SERPs, so does AdWords optimisation still matter?

Here is the brutal truth: optimising AdWords is more important than ever, and here is why. Last month, Google removed the right hand side adverts on its desktop search results. We already covered this topic in our blog post “A change to the way we Google”. Let’s recapitulate the main ideas and try to understand […]

23 Mar 2016 Google Search Engine Marketing

Google, this isn’t eBay…

What does it mean for digital marketing if a scammer is able to slip by Google’s detection systems and promote fake ads for eBay, one of the world’s most trusted websites?

18 Mar 2016 Google Web Design

A beginners introduction to Google Tag Manager

Don’t freak out about Google Tag Manager Google Tag Manager (GTM) will make managing Google Analytics goals (and events) and scripts (such as Facebook pixels and various other site add-ons) much easier whilst at the same time keep your website code clean which will speed up page loading times. What’s not to like about that? […]

3 Mar 2016 Google Search Engine Marketing SEO

A change to the way we Google

You may have noticed that Google made a change recently to the way they display search results that affects anyone who is using the internet for business…which is pretty much everyone.