Living Online publish regular blogs on what you need to know in Australia when it comes to Google and search engines. Read the latest Google news here.
After nearly 18 years of AdWords, the brand has shifted to ‘Google Ads’.
The new name and logo can now be seen across the product interface including the Help Centre and billing documents.
The new Google Ads brand represents the fact that Google is more than just search advertising. This signals that they offer a full suite of advertising products across Google, other properties, partner sites and apps, that includes Search, Display and Video.
Google Ads or Bing Ads? Which platform has a higher reach? Which one is less expensive? Does one have better or more targeting abilities? And the big question, does one vs the other drive better conversions and revenue for your business?
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The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…
Effective May 25, 2018, the European Union General Data Protection Regulation (GDPR) will be enforced, providing enhanced protection for the personal data of European consumers. The regulation affects any business that deals with data of EU citizens – including businesses that are based outside the EU.
The new law applies to all EU people who subscribe after 25th May AND to all existing EU subscribers on your email lists and databases.
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Amazon Echo and Google Home are speakers with built in voice control. They can be commanded to do things and have artificial intelligence (AI) from Amazon and Google built into them. This AI comes in the form of voice-controlled personal assistants, with Amazon’s being “Alexa” and Google Home using the “Google Assistant”.
While they both respond to voice requests and provide information, they are both very different regarding how they interpret questions and the answers they give. Here we analyse the differences between the two, to decide who shall be crowned king of AI (for now).
Google are now charging GST on all AdWords spend. For small to medium sized businesses, this means that advertisers will need to fork out an additional 10% of their media budget to go towards tax.
So why hasn’t this happened before, and why does it need to occur now?
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It appears that Google is currently in the works of testing a new layout where Google My Business listings appear at the top left of the search results, instead of in the traditional top right hand side location.
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One new 5 star review a week would mean 52 reviews a year. In most markets this would see you smashing your competitors when it comes to reviews and developing a competitive advantage on Google.
Here is the brutal truth: optimising AdWords (subsequently known as Google Ads) is more important than ever, and here is why.
Last month, Google removed the right hand side adverts on its desktop search results. We already covered this topic in our blog post “A change to the way we Google”. Let’s recapitulate the main ideas and try to understand the outcomes.
What does it mean for digital marketing if a scammer is able to slip by Google’s detection systems and promote fake ads for eBay, one of the world’s most trusted websites?