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What has Google been up to now? We discuss the Google paid and organic developments.
Want to know more? Talk to us about optimising your website for Google or running campaigns in Google Ads.
If you’re spending budget on PPC campaigns, it is easy for your marketing dollars to melt away through inefficiencies. Without a detailed understanding of which metrics to focus on, you can find yourself generating fewer conversions for a higher cost, alongside a raft of missed opportunities.
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In some cases, agencies or internal marketing teams are telling organisations that their campaigns are already performing at their maximum capacity. But without running an experiment to confirm this, there’s no way to double check if they are missing out on potential benefits or opportunities. We'll show you how to get the most out of your marketing campaigns.
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Google has released a new update known as BERT to help improve its ability to better understand human language in organic search results – so you’d better watch your language. Rolled out in late October 2019, BERT has been labelled as Google’s biggest algorithm update since RankBrain – a machine learning algorithm which aims to […]
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There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.
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After nearly 18 years of AdWords, the brand has shifted to ‘Google Ads’. The new name and logo can now be seen across the product interface including the Help Centre and billing documents. The new Google Ads brand represents the fact that Google is more than just search advertising. This signals that they offer a […]
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Google Ads or Bing Ads? Which platform has a higher reach? Which one is less expensive? Does one have better or more targeting abilities? And the big question, does one vs the other drive better conversions and revenue for your business?
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The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…
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What is GDPR? Effective May 25, 2018, the European Union General Data Protection Regulation (GDPR) will be enforced, providing enhanced protection for the personal data of European consumers. The regulation affects any business that deals with data of EU citizens – including businesses that are based outside the EU. The new law applies to all EU […]
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When advertising online with Google Ads (formerly known as AdWords), it’s not enough to be told about the most common or popular banner ad sizes – as a business, you need to know which sizes perform the best. If you only have the resources to produce a small set of banners, it’s important that you use […]
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What is Amazon Echo and Google Home? Amazon Echo and Google Home are speakers with built in voice control. They can be commanded to do things and have artificial intelligence (AI) from Amazon and Google built into them. This AI comes in the form of voice-controlled personal assistants, with Amazon’s being “Alexa” and Google Home […]
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As a topic of discussion over the past few years, it’s finally happening. As of November 1, Google will be charging GST on all AdWords spend. For small to medium sized businesses, this means that advertisers will need to fork out an additional 10% of their media budget to go towards tax. So why hasn’t […]
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It appears that Google is currently in the works of testing a new layout where Google My Business listings appear at the top left of the search results, instead of in the traditional top right hand side location.
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Acquiring high quality reviews on your Google My Business page is extremely important for a number of reasons including: Reviews are a strong signal to Google which will improve your organic search rankings Positive reviews will help you get in the top three local results (snack pack) Reviews provide social proof and build trust amongst […]
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Here is the brutal truth: optimising AdWords is more important than ever, and here is why. Last month, Google removed the right hand side adverts on its desktop search results. We already covered this topic in our blog post “A change to the way we Google”. Let’s recapitulate the main ideas and try to understand […]
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What does it mean for digital marketing if a scammer is able to slip by Google’s detection systems and promote fake ads for eBay, one of the world’s most trusted websites?
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Don’t freak out about Google Tag Manager Google Tag Manager (GTM) will make managing Google Analytics goals (and events) and scripts (such as Facebook pixels and various other site add-ons) much easier whilst at the same time keep your website code clean which will speed up page loading times. What’s not to like about that? […]
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You may have noticed that Google made a change recently to the way they display search results that affects anyone who is using the internet for business…which is pretty much everyone.
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