Google

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What has Google been up to now? We discuss the Google paid and organic developments.
Want to know more? Talk to us about optimising your website for Google or running campaigns in Google Ads.

accelerated marketing experiments
13 minute read

Accelerated Marketing Experiments: Test Hypotheses With Real World Feedback

In some cases, agencies or internal marketing teams are telling organisations that their campaigns are already performing at their maximum capacity. But without running an experiment to confirm this, there’s no way to double check if they are missing out on potential benefits or opportunities. We'll show you how to get the most out of your marketing campaigns.

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learning digital marketing
14 minute read

Learning Digital Marketing – Ultimate Guide to the Best Beginner Courses

There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.

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living online digital marketing glossary
14 minute read

100 Digital Marketing Terms You Need To Know – Your Easy To Understand A to Z Glossary

The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if  you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…

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