Google Tag Manager

Maximise functionality and start collecting truly meaningful data.

A great website and basic tracking will only provide so much when it comes to the technical world of website tags.

When setting up new clients, we start with Google Tag Manager (GTM). This gives us a solid tracking foundation for data collection and informed decisions.

When done right, the actions of your website users will give you the insight to help shape your marketing direction and wider business decisions.

Discover How To Make Your Data Work For You

Boost Data Analytics with Google Tag Manager

You can effortlessly link a range of elements. And these are just the tip of the iceberg.

  • Conversion tracking icon

    Conversion tracking

    Track your KPIs, and make data-driven decisions to optimise your advertising for the best return on investment.

  • Form tracking icon

    Form tracking

    Divide forms from separate business categories for validating campaigns that run in isolation.

  • Website actions icon

    Website actions

    Track linked actions, including video views, clicks to call, and brochure downloads, that visitors take on your site.

  • Remarketing icon

    Remarketing

    Build your audience and re-engage with website visitors by using data on the actions they take on your site.

  • UX recording icon

    UX recording

    Put in place tags to link software that analyses individual and grouped customer actions.

  • Schema markup icon

    Schema markup

    Link specifically curated content that allows search engines to return more informative organic results.

Partner With Data-Centric Digital Marketers

Our track record of delivering exceptional data and results speaks for itself.

We’ll get you set up correctly before you start spending money, so you can successfully track and measure performance. But this is only the beginning.

You can leverage our specialised experience, learned success, and industry knowledge. We can add to your GTM container as opportunities present. You’ll get greater tracking insight, valuable functionality, and online performance.

We do it all, from setting up your account and tracking goals, to the data analysis and interpretation.

Our team of strategic digital consultants are experts in a range of online marketing options. Let’s get started and find out what else they can do for your business.


What Sets Us Apart

We set up, track and report a little differently from other agencies. We’re known for:

  • Our highly experienced, driven and thorough team that works daily with Google Tag Manager across multiple clients
  • Being passionate and caring about your campaigns – we want them, and your business, to succeed.
  • Not outsourcing overseas, all our work is done right here in Australia out of our Subiaco office.
  • Data-driven decisions to create high performance campaigns and achieve your business outcomes.

Award-Winning Results

We are proud to have been recognised on a national and internal scale at the Search Engine Land and SEMrush Awards, on behalf of the work we’ve done for our clients.

If you’re looking for a Perth-based team of digital marketing experts to set up your business digitally and drive your online growth, look no further than our team of top-performing specialists.

Living Online award nominations and wins

Meet the Team

Our Superstar Digital Marketing Consultants.

  • Matthew
    Matthew Economo Specialist Consultant
    photo of Matthew Economo

    Matthew Economo

    Specialist Consultant

    Matthew is a highly capable and enthusiastic digital marketing consultant. He has fine-tuned his ability to deliver creative yet effective social and email direct marketing campaigns for local and international companies. Matt prides himself on providing tailored customer service intended upon increasing your ROI by utilising the latest in digital marketing innovation.

  • Leila
    Leila Chapman Account Executive
    photo of Leila Chapman

    Leila Chapman

    Account Executive

    Leila brings over 10 years of experience in business development from various industries including gaming, toys, e-commerce and most recently digital marketing, dealing with global retailers and brands.

    She brings a wealth of knowledge and passion for driving businesses forward with a collaborative approach and a keen eye for detail, helping clients to maximise opportunities in an ever-evolving digital world.

  • Steven
    Steven Lim Digital Project Manager
    photo of Steven Lim

    Steven Lim

    Digital Project Manager

    Steven is an experienced digital marketer with over 10 years’ experience in strategy, account management, and project management. He has delivered successful projects for various industries and draws great passion in producing work that is of top quality, on-schedule and on-budget, while collaborating with exceptional talents.

  • Stanley
    Stanley Nugroho Senior Web Developer
    photo of Stanley Nugroho

    Stanley Nugroho

    Senior Web Developer

    Stanley is an experienced web developer with more than 12 years of experience.
    Within those years, Stanley has accumulated various skills such as PHP, CSS and JavaScript and WordPress development with a focus on delivering exceptional quality projects with a customer-centric approach.

  • Caterina
    Caterina Marcellini Senior Consultant
    photo of Caterina Marcellini

    Caterina Marcellini

    Senior Consultant

    Caterina is a curious and results-driven digital marketing professional. She loves all things digital and has a strong track record of planning and executing successful digital marketing strategies for local and national B2B and B2C businesses across various industries: from building to property management services, machinery and warehouse storage, specialty coffee and more.

  • Luke
    Luke Cowan Digital Marketing Consultant
    photo of Luke Cowan

    Luke Cowan

    Digital Marketing Consultant

    Luke is a results-driven digital marketing expert with experience working in a wide range of industries. He is motivated by strategic marketing with a focus on ROI. Having developed skills in SEO, social media, SEM, and more, he’s excited to discover what strategy will work for your business and get you the results you’re looking for.

  • Glen
    Glen Panarese Digital Marketing Consultant
    photo of Glen Panarese

    Glen Panarese

    Digital Marketing Consultant

    Glen is a passionate marketing professional who thrives within the world of digital marketing. His love for creative strategy and multi-channel, metric driven campaigns has been acquired after working both locally and internationally across a variety of sectors and industries including; advertising, higher education, further education, real estate and event management.

  • Paul
    Paul Ballardin Head Of Strategy & Consulting
    photo of Paul Ballardin

    Paul Ballardin

    Head Of Strategy & Consulting

    Following 16 years in business management, Paul has for the past 10 years fine-tuned his SEO, SEM, web dev and broader digital marketing skills as an owner of eCommerce and digital marketing enterprises. As part of the Living Online team, Paul works with a range of clients from smaller business through large enterprise, helping to clearly define their business challenges, understand and articulate options, and help efficiently execute creative solutions.

  • Evan
    Evan Cunningham-Dunlop CEO and Founder
    photo of Evan Cunningham-Dunlop

    Evan Cunningham-Dunlop

    CEO and Founder

    Evan has over 14 years of experience in digital marketing, business consulting and broadcast media. Well-known for his skills in digital strategy, SEO and SEM, he enjoys tackling complex digital marketing challenges. Evan has an MBA from UWA (HD) and was the recipient of the Krasnostein prize for outstanding academic achievement.

  • Martin
    Martin Croonenbroeck Web Developer
    photo of Martin Croonenbroeck

    Martin Croonenbroeck

    Web Developer

    Martin is a full-stack web developer with a background in web & graphic design. With his strong eye for visual detail he creates responsive front-end solutions for modern websites. Skilled in PHP, HTML, CSS and JavaScript he delivers modern UIs & UX with great usability and accessibility.

    Martin is experienced in WordPress, Mailchimp, Campaign Monitor, Adobe Creative Cloud and other popular digital marketing tools.

  • Jordan
    Jordan Hines Digital Marketing Consultant
    photo of Jordan Hines

    Jordan Hines

    Digital Marketing Consultant

    Jordan is an enthusiastic professional, daring to go the extra mile for his fellow team members and clients. He is passionate about developing engaging content and analysing consumer trends, and is now furthering his studies in a field that matches both his creative and commerce strengths, marketing. When he's not in the office, you will find him completing a Master’s degree at RMIT University.

  • Elliot
    Elliot Woods Digital Marketing Consultant
    photo of Elliot Woods

    Elliot Woods

    Digital Marketing Consultant

    Elliot has over 10 years of campaign marketing experience having worked largely with established domestic brands, both B2C and B2B. Having run campaigns utilising a wide range of advertising mediums, Elliot’s passion for digital marketing stems from being data-centric and results-driven. He is motivated by positive results and has a strong focus on exceeding client and consumer expectations.

  • Thomas
    Thomas Fide UX Design Consultant
    photo of Thomas Fide

    Thomas Fide

    UX Design Consultant

    Thomas is a passionate digital designer with over 10 years experience in graphic design, web design and online marketing. He recently relocated to Perth from the UK, having set up two successful online businesses for both B2C and B2B. Thomas aims to bring fresh ideas to digital marketing, utilising his experience in building engaging UI & UX applications and using his background in Film & Media studies to create exciting, story-driven content that will enable the client to push their brand’s narrative.

  • Brenda
    Brenda Ledwith Digital Operations Manager
    photo of Brenda Ledwith

    Brenda Ledwith

    Digital Operations Manager

    Brenda is a highly experienced senior digital marketing consultant, a competency that has been built upon a background in general marketing and website development. Having progressed to a leadership position within the company, she passionately works to ensure her team, her clients, and the agency continues delivering exceptional award-winning results.

  • Kerri
    Kerri Bugden Managing Consultant
    photo of Kerri Bugden

    Kerri Bugden

    Managing Consultant

    Kerri’s expertise is in successfully conceptualising and implementing innovative marketing strategies and campaigns—spanning digital and traditional channels—to deliver results and add value to companies. Working with global brands and local start-ups, Kerri has developed her skills in data analysis, design, development, SEM, SEO, social media and EDM to deliver ongoing positive ROI.

  • Jacob
    Jacob Bevan Digital Marketing Associate
    photo of Jacob Bevan

    Jacob Bevan

    Digital Marketing Associate

    Jacob has a passion for digital marketing and endlessly strives to advance his knowledge across all facets of the agency. His experience in project management, customer service and marketing is fused with his ambition and drive to provide a high-quality service to all clients. With integrity and a great work ethic, Jacob ensures the wellbeing of his clients and team members is always front of mind.

  • Michelle
    Michelle Adams Digital Marketing Consultant
    photo of Michelle Adams

    Michelle Adams

    Digital Marketing Consultant

    Michelle has over 15 years’ experience in digital marketing and is passionate about business growth and customer relationships. With a diverse background, she brings a breadth of knowledge and insights to her role and is now furthering her studies at ECU with a Master's degree researching data privacy and its relation to marketing in the current climate.

view team profiles

Trusted By

  • HotCopper
  • Murdoch University
  • Kresta
  • Ginos
  • Nexus
  • Australian Tenders
  • Benchmark
  • Business News
  • wardrobe fashion
  • rent.com.au

CONTACT US

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