The only constant in the world of digital marketing is change. Competition is heating up as billions of dollars in marketing budgets accelerate the shift to online channels, generating increased demand for limited inventory. New never before seen job roles like “growth hacker” are being created to help manage increasingly large investments. Powerful tools have […]
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Acquiring high quality reviews on your Google My Business page is extremely important for a number of reasons including: Reviews are a strong signal to Google which will improve your organic search rankings Positive reviews will help you get in the top three local results (snack pack) Reviews provide social proof and build trust amongst […]
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Business is a changing beast. The rules change, the enemy changes, and the environment changes. Constantly, abruptly, and decisively. And so, it follows that marketing must also be a changing beast, adapting to the changing circumstances if it is to stay relevant, leverage new opportunities, and help the business become its very best. It’s for […]
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Here is the brutal truth: optimising AdWords is more important than ever, and here is why. Last month, Google removed the right hand side adverts on its desktop search results. We already covered this topic in our blog post “A change to the way we Google”. Let’s recapitulate the main ideas and try to understand […]
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What does it mean for digital marketing if a scammer is able to slip by Google’s detection systems and promote fake ads for eBay, one of the world’s most trusted websites?
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Don’t freak out about Google Tag Manager Google Tag Manager (GTM) will make managing Google Analytics goals (and events) and scripts (such as Facebook pixels and various other site add-ons) much easier whilst at the same time keep your website code clean which will speed up page loading times. What’s not to like about that? […]
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You may have noticed that Google made a change recently to the way they display search results that affects anyone who is using the internet for business…which is pretty much everyone.
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Having a fully optimised Google My Business (GMB) page is one powerful way to increase organic search traffic to your website. Your GMB page is particularly important for local organic rankings, especially in situations where someone searches for your product/service and they are physically located in a close proximity to your business’s geographic location. One of […]
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There’s no doubt about it, digital marketing has changed the landscape of advertising forever. Where once guesswork and estimates were used to attribute sales to newspaper ads, billboards and letterbox drops, we now have the ability to precisely evaluate every digital campaign from email to social media to search engine marketing and more.
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A post or tweet to your friends and followers can end in a real world consequences, blurring the lines between professional and social lives as employees vent about a hard day at work, a fellow worker or the style of management from the organisation. But the issue here is also a lack of awareness and […]
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