Programmatic Advertising is quickly taking over both the digital, and traditional marketing channels in a monumental shift of advertising budgets. This multi-billion dollar trend has spawned a frenzy of articles and guides aiming at explaining this emerging discipline. But here is the problem: programmatic advertising remains very complicated and confusing. So with this post I’ve […]
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You won’t automatically turn into Will Smith from iRobot, Tom Cruise from the Minority Report, nor will you start seeing Lightning McQueen cruising the streets. What you can expect however, is a self-driving car that will gift you ‘time’. Time is the highly palatable by-product of what self-driving cars, or autonomous vehicles will offer users. […]
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The only constant in the world of digital marketing is change. Competition is heating up as billions of dollars in marketing budgets accelerate the shift to online channels, generating increased demand for limited inventory. New never before seen job roles like “growth hacker” are being created to help manage increasingly large investments. Powerful tools have […]
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Acquiring high quality reviews on your Google My Business page is extremely important for a number of reasons including: Reviews are a strong signal to Google which will improve your organic search rankings Positive reviews will help you get in the top three local results (snack pack) Reviews provide social proof and build trust amongst […]
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Business is a changing beast. The rules change, the enemy changes, and the environment changes. Constantly, abruptly, and decisively. And so, it follows that marketing must also be a changing beast, adapting to the changing circumstances if it is to stay relevant, leverage new opportunities, and help the business become its very best. It’s for […]
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Here is the brutal truth: optimising AdWords is more important than ever, and here is why. Last month, Google removed the right hand side adverts on its desktop search results. We already covered this topic in our blog post “A change to the way we Google”. Let’s recapitulate the main ideas and try to understand […]
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What does it mean for digital marketing if a scammer is able to slip by Google’s detection systems and promote fake ads for eBay, one of the world’s most trusted websites?
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Don’t freak out about Google Tag Manager Google Tag Manager (GTM) will make managing Google Analytics goals (and events) and scripts (such as Facebook pixels and various other site add-ons) much easier whilst at the same time keep your website code clean which will speed up page loading times. What’s not to like about that? […]
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You may have noticed that Google made a change recently to the way they display search results that affects anyone who is using the internet for business…which is pretty much everyone.
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Having a fully optimised Google My Business (GMB) page is one powerful way to increase organic search traffic to your website. Your GMB page is particularly important for local organic rankings, especially in situations where someone searches for your product/service and they are physically located in a close proximity to your business’s geographic location. One of […]
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