Living in an ever-changing world is a challenge that everyone in our society faces daily. In particular, the digital world which is one that is changing at an increasingly rapid rate. New developments are made only to be overtaken by even more advanced ones and trends are started only to be shoved aside by something […]
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A chatbot, short for chat robot is, put simply, a computer program that is designed to stimulate a conversation with a user over the internet. The chatbot software application processes text presented by a user and responds according to a set of rules or specific commands through to a series of routing blocks, for the purposes of […]
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After nearly 18 years of AdWords, the brand has shifted to ‘Google Ads’. The new name and logo can now be seen across the product interface including the Help Centre and billing documents. The new Google Ads brand represents the fact that Google is more than just search advertising. This signals that they offer a […]
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Google Ads or Bing Ads? Which platform has a higher reach? Which one is less expensive? Does one have better or more targeting abilities? And the big question, does one vs the other drive better conversions and revenue for your business?
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The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…
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We’re proud to have been selected as a finalist in the world’s pre-eminent and most respected search marketing awards, The Search Engine Land Awards, or ‘Landy Awards’.
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Effective copy writing is a skill that is often not appreciated until you see it done poorly. Copy writing’s aim is to sell, meaning that it must be compelling and interesting. Poorly written copy will be neither of these things. Compelling copy entices your audience to stay engaged with your message and follow the call-to-action […]
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Growing your social media following takes time and effort, and let’s be honest, it looks great to have a nice high number of followers. This is especially true for your business, as it may be assumed that the more followers you have, the more sales you will make. This also means that it may be […]
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What is GDPR? Effective May 25, 2018, the European Union General Data Protection Regulation (GDPR) will be enforced, providing enhanced protection for the personal data of European consumers. The regulation affects any business that deals with data of EU citizens – including businesses that are based outside the EU. The new law applies to all EU […]
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*UPDATE* Facebook appears to be beta testing this layout and extra post options, so you may see it in your account… or you might not. Have you noticed the new post options when you start writing a post in Facebook Business Manager? Here’s our guide on how to use them – we will go through […]
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