Google has released a new update known as BERT to help improve its ability to better understand human language in organic search results – so you’d better watch your language. Rolled out in late October 2019, BERT has been labelled as Google’s biggest algorithm update since RankBrain – a machine learning algorithm which aims to […]
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2019 sees the SEMrush Search Awards Australia enter its second year. Aimed at recognising outstanding results from the country’s best digital marketing campaigns, agencies, and individuals, these awards are focused on real results backed by data and creative strategy, which directly increases revenue and business growth.
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Each year, the ADMA Creativity & Effectiveness Awards (AC&Es) are held in Australia, recognising the top digital marketing agencies, companies, and individuals nation-wide who have perfectly combined creativity and strategy to deliver highly effective campaigns. With some of the world’s top brands nominated as finalists, 2019 has seen Living Online named among these in not […]
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Events can be a great way to leverage your current business objectives and drive your marketing goals. In fact, in the ever-growing competitive landscape, many companies are seeing events as a critical part of their marketing and sales arsenal. It allows them to break through the noise, get in front of their exact target market […]
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Create high-performing Facebook campaigns with increased CTR and reduced CPA. Follow this guide to track website conversions back to Facebook ads.
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There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.
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Get data on how your LinkedIn Ads are performing and how users are engaging with your website with this easy hack to install custom event tracking using Google Tag Manager.
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With so much online chatter surrounding the recently introduced advertising options on Amazon in Australia, now is a great time to look at including the E-Commerce giant within your ongoing digital marketing strategy. Our Growing Digital Lifestyle There is no question that our lives are becoming increasingly streamlined towards a digitally-orientated online lifestyle. Recent data […]
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April saw Living Online nominated for yet another marketing award, this time at Western Australia’s 2019 Campaign Brief Awards in the “Challenger or Specialist Agency” category. To be recognised for our digital marketing efforts in our own city, as well as nationally and overseas, is a great privilege, and our team is honoured to receive […]
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First Adwords became Google Ads then Bing Ads became Microsoft Ads. Everyone needs a little re-brand at some stage, right?
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