If you have been doing your research on Search Engine Optimisation (SEO), you know the importance of backlinks to your marketing strategy. Securing high-quality backlinks increases domain authority which in turn boosts your SEO rankings – a digital marketing manager’s dream!
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What is Amazon Echo and Google Home? Amazon Echo and Google Home are speakers with built in voice control. They can be commanded to do things and have artificial intelligence (AI) from Amazon and Google built into them. This AI comes in the form of voice-controlled personal assistants, with Amazon’s being “Alexa” and Google Home […]
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Your Instagram feed should educate, entertain, assist and motivate your followers. This social media platform has turned into a very cool sales tool, capturing those customers who wouldn’t necessarily visit your website. But, how do you get these customers to take notice of your product or service amid all those images? If you struggle to […]
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Have you ever used Facebook messenger to speak to a business or brand, and the speed or stiltedness of the conversation gave you a sneaking suspicion that the person on the other end may actually be, a robot? This is a chatbot, and they are becoming more and more common. Used for entertainment, customer service, […]
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If you haven’t readied yourself for an Easter marketing campaign, you’d better get cracking (pun intended)! We’ve rounded up some of our favourites over the years in digital marketing to excite and inspire you. Thorntons Ultimate Guide to Easter Eggs We can appreciate the nod to Willy Wonka and The Chocolate Factory in this campaign, […]
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A Digital Marketing Specialist’s Recommendations for Web Development The design of your website makes a significant impact to your business, and you need to understand that your customers decide whether they trust your brand within milliseconds of viewing your website! When first thinking about building a new website, it’s essential to carefully consider how you […]
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New Snapchat Update Upsets Users You may have noticed that Snapchat rolled out a major update, which drastically changed the layout of the popular social media app by splitting friend content and media/publisher content. The update wasn’t a hit and many users weren’t happy with the changes- complaining that is was now harder to find […]
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Everywhere you look right now, there is talk about cryptocurrencies. Bitcoin, Altcoin, mining, exchange rates and blockchains are in the news every day. Every move on the cryptocurrency exchange makes headlines. Glancing at the rise of the Bitcoin over the previous year it is clear that the popularity of the currency has been exploding, even […]
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The Biggest Social Media Updates Of 2017 You Need To Know Not a week passes by without a new feature or update being released on one of the social media platforms you use. It can be challenging to keep up with them so we have compiled the ones most likely to impact your marketing and […]
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Remember when your mother used to yell at you for sitting too close to the television screen? You should only hope that you will never encounter her reaction to the current onslaught of virtual reality headsets bursting onto the tech scene. The Oculus Rift, HTC Vive and Samsung Gear are just a few of the […]
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