Growing your social media following takes time and effort, and let’s be honest, it looks great to have a nice high number of followers. This is especially true for your business, as it may be assumed that the more followers you have, the more sales you will make. This also means that it may be […]
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What is GDPR? Effective May 25, 2018, the European Union General Data Protection Regulation (GDPR) will be enforced, providing enhanced protection for the personal data of European consumers. The regulation affects any business that deals with data of EU citizens – including businesses that are based outside the EU. The new law applies to all EU […]
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*UPDATE* Facebook appears to be beta testing this layout and extra post options, so you may see it in your account… or you might not. Have you noticed the new post options when you start writing a post in Facebook Business Manager? Here’s our guide on how to use them – we will go through […]
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When advertising online with Google Ads (formerly known as AdWords), it’s not enough to be told about the most common or popular banner ad sizes – as a business, you need to know which sizes perform the best. If you only have the resources to produce a small set of banners, it’s important that you use […]
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Product positioning matters! It’s the way your product is perceived by your target audience and your competitors. Strong competition, especially due to the rise of e-commerce and the ease of online shopping, means that it’s critical that marketers position their products effectively to appeal to buyers that have a wealth of choice.
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Running a successful digital marketing campaigns is not an exact science. We know the struggles of creating and launching a digital marketing strategy. When we onboard clients, their campaigns are already set-up in one way or another. Over the past 9 years we’ve seen numerous reasons why a client’s digital campaign may be failing. All […]
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A well-designed website should highlight the quality, values and character of your brand. A business’ website should be the first step in announcing your brand’s online presence, and it doesn’t take a complex knowledge of web design to make improvements.
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If you have been doing your research on Search Engine Optimisation (SEO), you know the importance of backlinks to your marketing strategy. Securing high-quality backlinks increases domain authority which in turn boosts your SEO rankings – a digital marketing manager’s dream!
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What is Amazon Echo and Google Home? Amazon Echo and Google Home are speakers with built in voice control. They can be commanded to do things and have artificial intelligence (AI) from Amazon and Google built into them. This AI comes in the form of voice-controlled personal assistants, with Amazon’s being “Alexa” and Google Home […]
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Your Instagram feed should educate, entertain, assist and motivate your followers. This social media platform has turned into a very cool sales tool, capturing those customers who wouldn’t necessarily visit your website. But, how do you get these customers to take notice of your product or service amid all those images? If you struggle to […]
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