When advertising online with Google Ads (formerly known as AdWords), it’s not enough to be told about the most common or popular banner ad sizes – as a business, you need to know which sizes perform the best. If you only have the resources to produce a small set of banners, it’s important that you use […]
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Product positioning matters! It’s the way your product is perceived by your target audience and your competitors. Strong competition, especially due to the rise of e-commerce and the ease of online shopping, means that it’s critical that marketers position their products effectively to appeal to buyers that have a wealth of choice.
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Running a successful digital marketing campaigns is not an exact science. We know the struggles of creating and launching a digital marketing strategy. When we onboard clients, their campaigns are already set-up in one way or another. Over the past 9 years we’ve seen numerous reasons why a client’s digital campaign may be failing. All […]
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A well-designed website should highlight the quality, values and character of your brand. A business’ website should be the first step in announcing your brand’s online presence, and it doesn’t take a complex knowledge of web design to make improvements.
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If you have been doing your research on Search Engine Optimisation (SEO), you know the importance of backlinks to your marketing strategy. Securing high-quality backlinks increases domain authority which in turn boosts your SEO rankings – a digital marketing manager’s dream!
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What is Amazon Echo and Google Home? Amazon Echo and Google Home are speakers with built in voice control. They can be commanded to do things and have artificial intelligence (AI) from Amazon and Google built into them. This AI comes in the form of voice-controlled personal assistants, with Amazon’s being “Alexa” and Google Home […]
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Your Instagram feed should educate, entertain, assist and motivate your followers. This social media platform has turned into a very cool sales tool, capturing those customers who wouldn’t necessarily visit your website. But, how do you get these customers to take notice of your product or service amid all those images? If you struggle to […]
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Have you ever used Facebook messenger to speak to a business or brand, and the speed or stiltedness of the conversation gave you a sneaking suspicion that the person on the other end may actually be, a robot? This is a chatbot, and they are becoming more and more common. Used for entertainment, customer service, […]
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If you haven’t readied yourself for an Easter marketing campaign, you’d better get cracking (pun intended)! We’ve rounded up some of our favourites over the years in digital marketing to excite and inspire you. Thorntons Ultimate Guide to Easter Eggs We can appreciate the nod to Willy Wonka and The Chocolate Factory in this campaign, […]
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A Digital Marketing Specialist’s Recommendations for Web Development The design of your website makes a significant impact to your business, and you need to understand that your customers decide whether they trust your brand within milliseconds of viewing your website! When first thinking about building a new website, it’s essential to carefully consider how you […]
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