GDPR and Digital Marketing; What Australian Businesses Need To Know

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GDPR Compliance

What is GDPR?

European Union General Data Protection Regulation (GDPR)

Effective May 25, 2018, the European Union General Data Protection Regulation (GDPR) will be enforced, providing enhanced protection for the personal data of European consumers. The regulation affects any business that deals with data of EU citizens – including businesses that are based outside the EU.

The new law applies to all EU people who subscribe after 25th May AND to all existing EU subscribers on your email lists and databases.
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Facebook Opens Up New Post Options For Businesses in 2018

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Facebook Post Options for Business

*UPDATE* Facebook appears to be beta testing this layout and extra post options, so you may see it in your account… or you might not.

Have you noticed the new post options when you start writing a post in Facebook Business Manager? Here’s our guide on how to use them – we will go through each one in detail. You might notice that some look quite familiar! [Read more…]

The Best Performing Google Ads Display Banner Sizes

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Which Ad Banner Size?

When advertising online with Google Ads (formerly known as AdWords), it’s not enough to be told about the most common or popular banner ad sizes – as a business you need to know which sizes perform the best.

If you only have the resources to produce a small set of banners, it’s important that you use the banner ad dimensions that have a proven track record for success.

Below is my tried and tested list, which align with the top performing ad sizes according to Google, and my first point of reference whenever I’m setting up campaigns on Google’s Display Network. You’ll notice that these are mostly wide banner ads, and if positioned well, these can increase your earnings significantly. [Read more…]

How To Sell To Your Ideal Customer With Good Product Positioning

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Customer avatar - How do I position my product to sell to my ideal customer

Product positioning matters! It’s the way your product is perceived by your target audience and your competitors. Strong competition, especially due to the rise of e-commerce and the ease of online shopping, means that it’s critical that marketers position their products effectively to appeal to buyers that have a wealth of choice.

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Why Digital Campaigns Fail – What We’ve Learnt Onboarding Clients for the Last 9 Years

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Digital Marketing

Running a successful digital marketing campaigns is not an exact science. We know the struggles of creating and launching a digital marketing strategy.

When we onboard clients, their campaigns are already set-up in one way or another. Over the past 9 years we’ve seen numerous reasons why a client’s digital campaign may be failing. All in all, some issues are easy to identify while others require more complex analysis.

Here are 5 of the most common reasons why your digital marketing campaigns are failing.

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Amazon Echo’s Alexa vs Google Home – Which One is the King of AI?

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Amazon Echo’s Alexa vs the Google Home

What is Amazon Echo and Google Home?

Amazon Echo and Google Home are speakers with built in voice control. They can be commanded to do things and have artificial intelligence (AI) from Amazon and Google built into them. This AI comes in the form of voice-controlled personal assistants, with Amazon’s being “Alexa” and Google Home using the “Google Assistant”.

While they both respond to voice requests and provide information, they are both very different regarding how they interpret questions and the answers they give. Here we analyse the differences between the two, to decide who shall be crowned king of AI (for now).

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Our Top Tips on How to Use Instagram for your Business

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Looking at Instagram Businesses

Your Instagram feed should educate, entertain, assist and motivate your followers. This social media platform has turned into a very cool sales tool, capturing those customers who wouldn’t necessarily visit your website. But, how do you get these customers to take notice of your product or service amid all those images?

If you struggle to think about what type of images you should be posting on Instagram, especially when you are trying to promote your business, then these handy tips will help!

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