2 minute read
Google, this isn’t eBay…
What does it mean for digital marketing if a scammer is able to slip by Google’s detection systems and promote fake ads for eBay, one of the world’s most trusted websites?
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Marketing Insights
3 minute read
A beginners introduction to Google Tag Manager
Don’t freak out about Google Tag Manager Google Tag Manager (GTM) will make managing Google Analytics goals (and events) and scripts (such as Facebook pixels and various other site add-ons) much easier whilst at the same time keep your website code clean which will speed up page loading times. What’s not to like about that? […]
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< 1 minute read
A change to the way we Google
You may have noticed that Google made a change recently to the way they display search results that affects anyone who is using the internet for business…which is pretty much everyone.
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3 minute read
How to Appear in the Local Search Results
Having a fully optimised Google My Business (GMB) page is one powerful way to increase organic search traffic to your website. Your GMB page is particularly important for local organic rankings, especially in situations where someone searches for your product/service and they are physically located in a close proximity to your business’s geographic location. One of […]
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< 1 minute read
Targeting Customers Like Never Before
There’s no doubt about it, digital marketing has changed the landscape of advertising forever. Where once guesswork and estimates were used to attribute sales to newspaper ads, billboards and letterbox drops, we now have the ability to precisely evaluate every digital campaign from email to social media to search engine marketing and more.
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11 minute read
When Social Media & Real Life Collide
A post or tweet to your friends and followers can end in a real world consequences, blurring the lines between professional and social lives as employees vent about a hard day at work, a fellow worker or the style of management from the organisation. But the issue here is also a lack of awareness and […]
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5 minute read
The 7 Simple Signs That Your Website Is Not SEO Friendly
It’s a common problem. You’ve spent a lot of time and money getting your website to look just the way you want it to, but you’re not appearing on the first page of the search results. Sure, your AdWords campaign is bringing in an audience, but it’s costing you a lot of money. Why aren’t […]
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3 minute read
8 smart ways B2Bs can use social media for competitive advantage
Is your B2B not sexy enough for social media? Think again! If you think social media is just for B2C businesses then you’re in for a surprise. A lot of social media savvy B2B businesses are gaining competitive advantage in their market by engaging with their audiences on social media. Whether it’s sharing a success […]
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5 minute read
Don’t Be A Facebook Advertising Rookie; Avoid These 6 Common Campaign-Killers
Read any online marketing blog and you’ll be sure to find an article suggesting that you should be advertising on Facebook. And rightly so, it is one of the most powerful digital advertising platforms in existence. The problem is that people hear great things about Facebook advertising, then go set up a few ads and […]
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< 1 minute read
ECU Masterclass event: Creating Business Growth through Digital Marketing
Living Online CEO and Founder, Evan Cunningham-Dunlop will be guest speaking at the first ECU Masterclass Series on Monday 25th of May 2015, discussing how to create business growth through digital marketing. It’s 100% free and you’re invited.
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