Don’t freak out about Google Tag Manager Google Tag Manager (GTM) will make managing Google Analytics goals (and events) and scripts (such as Facebook pixels and various other site add-ons) much easier whilst at the same time keep your website code clean which will speed up page loading times. What’s not to like about that? […]
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You may have noticed that Google made a change recently to the way they display search results that affects anyone who is using the internet for business…which is pretty much everyone.
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Having a fully optimised Google My Business (GMB) page is one powerful way to increase organic search traffic to your website. Your GMB page is particularly important for local organic rankings, especially in situations where someone searches for your product/service and they are physically located in a close proximity to your business’s geographic location. One of […]
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There’s no doubt about it, digital marketing has changed the landscape of advertising forever. Where once guesswork and estimates were used to attribute sales to newspaper ads, billboards and letterbox drops, we now have the ability to precisely evaluate every digital campaign from email to social media to search engine marketing and more.
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A post or tweet to your friends and followers can end in a real world consequences, blurring the lines between professional and social lives as employees vent about a hard day at work, a fellow worker or the style of management from the organisation. But the issue here is also a lack of awareness and […]
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It’s a common problem. You’ve spent a lot of time and money getting your website to look just the way you want it to, but you’re not appearing on the first page of the search results. Sure, your AdWords campaign is bringing in an audience, but it’s costing you a lot of money. Why aren’t […]
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Is your B2B not sexy enough for social media? Think again! If you think social media is just for B2C businesses then you’re in for a surprise. A lot of social media savvy B2B businesses are gaining competitive advantage in their market by engaging with their audiences on social media. Whether it’s sharing a success […]
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Read any online marketing blog and you’ll be sure to find an article suggesting that you should be advertising on Facebook. And rightly so, it is one of the most powerful digital advertising platforms in existence. The problem is that people hear great things about Facebook advertising, then go set up a few ads and […]
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Living Online CEO and Founder, Evan Cunningham-Dunlop will be guest speaking at the first ECU Masterclass Series on Monday 25th of May 2015, discussing how to create business growth through digital marketing. It’s 100% free and you’re invited.
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We’ve provided Google Ads campaign management and optimisation services to Murdoch University to help them run highly successful search engine marketing campaigns. We managed to significantly increase the click through rate on advertisements and decrease the cost-per-click and effective cost-per-acquisition. Gerard Brancato, Senior Online Marketer at Murdoch University recently sent us an email that we […]
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