Google’s conversion tracking from Adwords helps to take your website analytics to a new level.
The debatable point about any lead generated from a marketing campaign is the quality of the lead. As usual, advertising technology now offers the smaller player the opportunities that previously only existed for firms with marketing budgets large enough to cover expensive customer surveys and link them to sales data to gain true metrics on the ROI of a campaign.
At least Google’s Adwords products has now removed any uncertainty from these calculations.
So, what Google does now is pass a parameter through the URL from each Adwords click. This will look something like this: