March 17th – St Patrick’s Day – a day of vibrant green colour, excessive Guinness pints, shamrocks, lucky clovers and a great excuse to celebrate the Irish heritage. Whilst the origins of the day are based around Ireland’s patron saint (St Patrick) who reportedly died on the day itself, it is very much seen as a day of celebration rather than reflection. Let’s be honest, we all love an excuse for a global day of beer, laughter and festivities!
— cue Irish music — [Read more…]
If you haven’t readied yourself for an Easter marketing campaign, you’d better get cracking (pun intended)! We’ve rounded up some of our favourites over the years in digital marketing to excite and inspire you.
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Last week we gave a presentation to the Franchise Council of Australia’s Western Australian State Conference. There were approximately one hundred delegates & sponsors who attended the event on the 18th of May 2010 at the Burswood Convention Centre in Perth. The conference was entitled Kicking Goals: Making Sure You Hit the Mark, and by all accounts it seemed to be a resounding success.
Living Online was initially invited to conduct a 90 minute workshop on SEO and Social Media, so I took a little creative liberty with the brief and expanded out the presentation to include coverage of Viral Marketing, Analytics, and Augmented Reality.
We’ve been asked to upload the slides, so we hope you can take some time to review the presentation along with the transcript. Also, feel free to leave a comment below – we’d love to hear from you! [Read more…]