Improve Your Facebook Ads Performance with this Trick to Track Custom Events
Create high-performing Facebook campaigns with increased CTR and reduced CPA. Follow this guide to track website conversions back to Facebook ads.
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Social Media
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Our tips, hacks and specialist advice to kick goals with your companies Social Media.
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Learning Digital Marketing – Ultimate Guide to the Best Beginner Courses
There are a huge number of digital marketing courses out there, both online and in person. You'll usually find that the best source of free information is from the provider of the service; for example, Google offers an entire academy of courses for all of its products - Google Analytics, Google Ads and more. Facebook and Microsoft Ads also offer in-depth online learning to give you a greater understanding of their products.
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Use This Hack to Track Event Conversions on LinkedIn
Get data on how your LinkedIn Ads are performing and how users are engaging with your website with this easy hack to install custom event tracking using Google Tag Manager.
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St Patrick’s Day 2019 – A Marketer’s Dream
March 17th – St Patrick’s Day – a day of vibrant green colour, excessive Guinness pints, shamrocks, lucky clovers and a great excuse to celebrate the Irish heritage. Whilst the origins of the day are based around Ireland’s patron saint (St Patrick) who reportedly died on the day itself, it is very much seen as […]
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The Hottest Social Media Apps Trending In High School Right Now
Living in an ever-changing world is a challenge that everyone in our society faces daily. In particular, the digital world which is one that is changing at an increasingly rapid rate. New developments are made only to be overtaken by even more advanced ones and trends are started only to be shoved aside by something […]
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The Ultimate Guide To Chatbots: How Marketers Build The Best Chatbot
A chatbot, short for chat robot is, put simply, a computer program that is designed to stimulate a conversation with a user over the internet. The chatbot software application processes text presented by a user and responds according to a set of rules or specific commands through to a series of routing blocks, for the purposes of […]
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100 Digital Marketing Terms You Need To Know – Your Easy To Understand A to Z Glossary
The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…
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6 Reasons Why You Shouldn’t Buy Social Media Followers
Growing your social media following takes time and effort, and let’s be honest, it looks great to have a nice high number of followers. This is especially true for your business, as it may be assumed that the more followers you have, the more sales you will make. This also means that it may be […]
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Facebook Opens Up New Post Options For Businesses In 2018
*UPDATE* Facebook appears to be beta testing this layout and extra post options, so you may see it in your account… or you might not. Have you noticed the new post options when you start writing a post in Facebook Business Manager? Here’s our guide on how to use them – we will go through […]
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Our Top Tips On How To Use Instagram For Your Business
Your Instagram feed should educate, entertain, assist and motivate your followers. This social media platform has turned into a very cool sales tool, capturing those customers who wouldn’t necessarily visit your website. But, how do you get these customers to take notice of your product or service amid all those images? If you struggle to […]
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Real Chatbot Examples for different Marketing purposes
Have you ever used Facebook messenger to speak to a business or brand, and the speed or stiltedness of the conversation gave you a sneaking suspicion that the person on the other end may actually be, a robot? This is a chatbot, and they are becoming more and more common. Used for entertainment, customer service, […]
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Why you shouldn’t give up on Snapchat Marketing
New Snapchat Update Upsets Users You may have noticed that Snapchat rolled out a major update, which drastically changed the layout of the popular social media app by splitting friend content and media/publisher content. The update wasn’t a hit and many users weren’t happy with the changes- complaining that is was now harder to find […]
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Spring 2017 Social Media Update
The Biggest Social Media Updates Of 2017 You Need To Know Not a week passes by without a new feature or update being released on one of the social media platforms you use. It can be challenging to keep up with them so we have compiled the ones most likely to impact your marketing and […]
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How to advertise on Instagram
How to advertise on Instagram It’s easy to advertise on Instagram and in this blog article I’ll explain the steps involved to launch your first campaign on the social media giant. But first here is some information you need to be aware of.
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When Social Media & Real Life Collide
A post or tweet to your friends and followers can end in a real world consequences, blurring the lines between professional and social lives as employees vent about a hard day at work, a fellow worker or the style of management from the organisation. But the issue here is also a lack of awareness and […]
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8 smart ways B2Bs can use social media for competitive advantage
Is your B2B not sexy enough for social media? Think again! If you think social media is just for B2C businesses then you’re in for a surprise. A lot of social media savvy B2B businesses are gaining competitive advantage in their market by engaging with their audiences on social media. Whether it’s sharing a success […]
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Don’t Be A Facebook Advertising Rookie; Avoid These 6 Common Campaign-Killers
Read any online marketing blog and you’ll be sure to find an article suggesting that you should be advertising on Facebook. And rightly so, it is one of the most powerful digital advertising platforms in existence. The problem is that people hear great things about Facebook advertising, then go set up a few ads and […]
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SEO and Social Media: Can You Be Number One?
Last week we gave a presentation to the Franchise Council of Australia’s Western Australian State Conference. There were approximately one hundred delegates & sponsors who attended the event on the 18th of May 2010 at the Burswood Convention Centre in Perth. The conference was entitled Kicking Goals: Making Sure You Hit the Mark, and by […]
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