March 17th – St Patrick’s Day – a day of vibrant green colour, excessive Guinness pints, shamrocks, lucky clovers and a great excuse to celebrate the Irish heritage. Whilst the origins of the day are based around Ireland’s patron saint (St Patrick) who reportedly died on the day itself, it is very much seen as a day of celebration rather than reflection. Let’s be honest, we all love an excuse for a global day of beer, laughter and festivities!
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Living in an ever-changing world is a challenge that everyone in our society faces daily. In particular, the digital world which is one that is changing at an increasingly rapid rate.
New developments are made only to be overtaken by even more advanced ones and trends are started only to be shoved aside by something more popular. A major change the current generation has brought through is the age of social media.
As a current high school student, social media is present in my everyday life constantly and therefore having a big impact on myself and fellow students.
A chatbot, short for chat robot is, put simply, a computer program that is designed to stimulate a conversation with a user over the internet.
The chatbot software application processes text presented by a user and responds according to a set of rules or specific commands through to a series of routing blocks, for the purposes of simulating a conversation with them. Algorithms used can interpret what the user has said and determine an appropriate response.
The digital marketing world, the internet and advances in technology come with whole new terminology. These terms can be extremely difficult to remember, especially if you’ve just engaged a digital marketing agency and they are throwing all this jargon at you! Here are 100 common digital marketing terms explained…
Growing your social media following takes time and effort, and let’s be honest, it looks great to have a nice high number of followers. This is especially true for your business, as it may be assumed that the more followers you have, the more sales you will make. This also means that it may be tempting to surrender to the concept of buying social media followers. However, we are here to tell you that this does more harm than good, and here are the top 6 reasons why…
*UPDATE* Facebook appears to be beta testing this layout and extra post options, so you may see it in your account… or you might not.
Have you noticed the new post options when you start writing a post in Facebook Business Manager? Here’s our guide on how to use them – we will go through each one in detail. You might notice that some look quite familiar! [Read more…]
Your Instagram feed should educate, entertain, assist and motivate your followers. This social media platform has turned into a very cool sales tool, capturing those customers who wouldn’t necessarily visit your website. But, how do you get these customers to take notice of your product or service amid all those images?
If you struggle to think about what type of images you should be posting on Instagram, especially when you are trying to promote your business, then these handy tips will help!
Have you ever used Facebook messenger to speak to a business or brand, and the speed or stiltedness of the conversation gave you a sneaking suspicion that the person on the other end may actually be, a robot?
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You may have noticed that Snapchat rolled out a major update, which drastically changed the layout of the popular social media app by splitting friend content and media/publisher content.
The update wasn’t a hit and many users weren’t happy with the changes- complaining that is was now harder to find messages and friends. At the time of writing, more than 1,249,541 people have signed an online petition calling on Snapchat to revert its update back to the original design.
Not a week passes by without a new feature or update being released on one of the social media platforms you use. It can be challenging to keep up with them so we have compiled the ones most likely to impact your marketing and provided tips on how you can make the most of them just in time for the holiday season.
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