Luke Cowan

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Google Marketing Tips Tracking

GA4: What Is It And How Do You Migrate From Universal Analytics?

Google Analytics 4 (GA4) was officially launched back in October 2020, you would however be forgiven for not knowing much about it. In fact, for the early days of GA4 most businesses chose to stick with the tried and tested Universal Analytics, that is until now. With Google’s announcement that they will be sunsetting Universal […]

Content Marketing SEO

4 minute read

What Is Local SEO And Why Is It Important For Small Businesses

What is local SEO anyway? Local Search Engine Optimisation (SEO) is all about improving your website’s ranking for organic local searches. By improving your business’s local search rankings, you can directly influence your business’s visibility in a local area. In fact, research shows that 46% of all Google searches are looking for local information, showing […]