Viral Marketing
Viral marketing refers to the creation of content that is propagated exponentially throughout a network by its audience. The beauty of viral marketing is that the distribution of your content is done for you; there are no ongoing costs to be incurred.
The benefits of viral marketing are delivered to you in a number of ways:
- Increased brand awareness
- Product advertising
- Reputation management
- Increased traffic
It’s also important to understand how your website will actually receive the increased traffic. This will depend on how you choose to distribute the viral content, as follows:
- Self hosting – direct traffic to your website as a result of content views, increased search engine ranking placement,
- Not self-hosting – indirect traffic to your website as a result of increased brand awareness, desires to learn more about your business/products etc.
The critical success factor of a successful viral marketing campaign rests in the ability to create compelling content. This content can be humorous, useful, intriguing, shocking, entertaining, functional, etc – the point is it needs to have appeal for the audience. The content can be manifested in a number of different forms, including video, text, graphics, sound – basically anything that the user can see, hear and/or interact with. This is the easy question, the less easy question is ‘what would go viral?’
Living Online brings its partnership with Living Media to the fore when viral marketing comes into play. Living Media understands the concept of story, and the intricacies of communication. Living Online understands the internet, and how to leverage the real-time interconnected nature of modern relationships. Together, the two businesses understand how to tap into viewer interests to create exponential viral growth, and also how to construct a solid technological foundation to maximize the benefits of the viral message.