Video Marketing
The internet is growing at an astronomical speed, both in terms of users, and publishers. This means that the competitive landscape is heating up. There’s so many companies spruiking themselves on the web that it’s getting harder to stand out from the crowd. Therefore, it’s becoming more and more important to be able to cut through the clutter and speak to your audience on an engaging level.
Video is a powerful communication tool. The advent of cinema, television and the rise of internet video all speak to this statement. People like to watch, they like to transcend the confines of their physical environment and delve into experiences in a different time and space.
Video allows you to communicate with your visitors on an interpersonal level, and best of all, it allows you to do this with multiple visitors at once, and at a time that suits them, 24/7.
Video on the internet can be viewed through the same frame of reference as a video commercial on the television. However, there’s one distinct advantage with having video on your site, and that is cost. Television commercials are expensive, often prohibitively so. Much of this expense comes down to the fact that communicating through television is akin to firing a shotgun. The network sprays an advertisement into the public sphere, scattering messages to wide demographics with the hope of maybe hooking some interest. In contrast, video communications that are presented to the visitors on your website are dealing in precision targeting. Your visitors are already showing interest in your business, they have a high propensity to be interested in your products, and they have a strong probability of converting to customers.
Further, television commercials have a relatively large on-going cost of transmission. Every time you want to reach new audience members you need to pay more money. This is a significant expense that can really put a hole in your budget, remembering also that this is a scattergun approach, with a limited chance of success. In contrast, by placing a video on your website you only have to pay for the cost of production. Your video is available to your visitors at no additional ‘pay per view’ cost. But even better than that, by undertaking some Video Search Engine Optimization the video can actually be a drawcard that attracts more visitors to your website.