Social Media Management
We’re not ‘social media gurus’, and we’re not ‘social media marketers’. We provide Social Media Management services. We’re managers because we’re focussed on managing the critical success factors, not short-term buzz metrics.
Social media is a key component of our integrated digital services because of the synergistic effect. Social media management dovetails with other our digital activities to produce a combined effect that is greater than the sum of the parts. Furthermore, we can also deliver great results by leveraging the power of social media alone.
Social media on its own many feet
First up, social media can be used as a tool for developing communities. We focus on providing value to these communities, and help cultivate early adopters and evangelists for your brand. A living, thriving, community can provide your business with a launch pad for promotions and communications. We help provide an incentive for people to become part of the community, both through the regular publication of high quality content that people want to talk about, and by facilitating access to promotions, competitions, and giveaways.
Social media is also synonymous with word of mouth. At the click of a button community members can share valuable material both within the community, and also with their friends on the outside via likes, tweets, and posts. We leverage our understanding of this dynamic behaviour to create highly shareable material. In short, we use social media to help you go viral. The underlying mechanics are pretty simple: develop a robust community, create something really shareable, seed it within the community, and then let the people do the rest. The challenge is in the execution. After all, how do you create something so wonderful that it’s highly shareable? Here at Living Online, we know how. We have years of experience in the broadcast television industry. We created broadcast television shows that were viewed by millions of people, not only once, but week after week. We know how to attract viewers, both in television, and in social media.
Social media in partnership
Social media can also be leveraged as a tool in support of other digital services. Living Online’s Social Media Management services are tailored towards increasing and enhancing the effectiveness of our Search Engine Optimisation and Digital Content Production services. Here’s just a couple of the ways that social media works in tandem with its digital cousins:
- Enhancing rankings: We recently noticed a high degree of informal correlation between Twitter Tweets and search engine rankings. Google then confirmed that they do in fact use Twitter data as part of their ranking algorithms; it is likely that they also incorporate signals from other social media networks too. Generating social buzz amongst profiles with high levels of social authority is therefore an important part of a well diversified search engine optimisation campaign.
- Driving traffic: Social media provides us with the word of mouth launch pad for highly shareable content. Awesome content spreads like wildfire through social media; at its best it can reach exponential levels of growth and awareness. Convert the publicity to traffic and you’ll receive mountains of new visitors to your site.
- Seeding linkbait: When something goes bang in social media it resonates through other channels of the digital spectrum. People want to share through a variety of communication mediums. In this way, some of the social media participants will decide to link to the content on their websites or blogs. These links are valuable currency in the search engine optimisation space.
- Building communities: Social media communities have value in their own right. In addition to providing the foundation from which promotion can take place, they may also inspire fans, followers, and their friends to become customers directly.
Living Online‘s Social Media Management service involves the process of building, growing, maintaining, and leveraging social media accounts in the communities that make sense for your business. This may include the well known social media platforms, smaller niche communities, or both. By utilising powerful social media monitoring tools we also maintain an active listening and communication presence across the wider blogosphere. If people are talking about your brand, then we help you be part of the conversation.