Digital Analysis
Generating real insight and delivering actionable recommendations
Data can be meaningless. Instead, what really matters are the implications and necessary paths of action. Rather than hearing about the data, you want to learn about solutions. This is difference between true digital analysis and simple data reporting.
Living Online’s Digital Analysis service looks underneath the bonnet of your digital machinery. We measure the performance of your digital resources, analyse the data, and then translate our findings into recommendations that mean something for your business. Whether this involves identifying the path to remedying critical problems, or developing the roadmap for capturing your market opportunity, we talk in terms of actions, not just numbers.
Why does this matter?
Let’s paint a picture to illustrate. Imagine you have a website. Now imagine that you use that website for lead generation, and that you want to increase the number of leads that your business receives. So you decide on a multi-pronged advertising campaign that involves some online display advertising, search advertising, email marketing, and offline television advertising. You invest a chunk of money in the campaign and then you sit back and wait for the leads to start rolling in. You wait, and you wait, but you receive only a trickle.
What went wrong?
Did the advertising campaign target the wrong customer segment? Was it a failing across the board, or was it concentrated in one particular channel? Did you receive traffic to your website? Where did the traffic come from? What did they do when they got to your site? Which advertising channels actually delivered the leads to your business? How much did it cost you to generate each lead on a per channel basis? How much was each lead worth to your business on a customer lifetime value basis? Did the campaigns succeed on any fronts or was it a total failing?
This is only a small smattering of the sort of questions that should be asked, but once the problems have been identified, then it is possible to pose the question:
How do you fix it?
This is the sort of process that we go through to create highly effective digital marketing campaigns. We conduct detailed analysis of your digital environment, and we provide you with insightful recommendations.
Technology wonderland
We’re living in a technology wonderland when it comes to digital analysis. This is what really sets the online medium apart from its offline peers; the ability to accurately measure performance data on a highly granular basis is unparalleled.
This incredible level of technological power provides us with the foundation for analysis. Through proper analysis and segmentation we can utilise technology to isolate performance metrics on a keyword, campaign, and visitor type specific basis, to name just a few variables. This allows us to see what’s working, what’s not, and allows for continual improvement and optimisation.
Living Online maintains a technology agnostic approach to our Digital Analysis services. We’re not here to take commissions or sell a website analytics product. We maintain our independence and aim to create meaningful recommendations for improving the performance of your business.