26.05.2010 Analytics, Augmented Reality, SEO, Social Media, Strategy, Viral Marketing No Comments

SEO and Social Media: Can You Be Number One?

Last week we gave a presentation to the Franchise Council of Australia’s Western Australian State Conference. There were approximately one hundred delegates & sponsors who attended the event on the 18th of May 2010 at the Burswood Convention Centre in Perth. The conference was entitled Kicking Goals: Making Sure You Hit the Mark, and by all accounts it seemed to be a resounding success.

Living Online was initially invited to conduct a 90 minute workshop on SEO and Social Media, so I took a little creative liberty with the brief and expanded out the presentation to include coverage of Viral Marketing, Analytics, and Augmented Reality.

We’ve been asked to upload the slides, so we hope you can take some time to review the presentation along with the transcript. Also, feel free to leave a comment below – we’d love to hear from you! Read more

10.09.2009 Marketing, SEO, Strategy 4 Comments

Top 10 Ways SEO Supports Strategic Marketing


strategic marketingSearch engine optimisation (SEO) has more of a marketing impact than it’s normally given credit for. Discussion about SEO usually focuses on its ability to drive traffic to a website. The reality is that the benefits of SEO are so much richer than just an increase in visitor numbers. This post will explore some of the more intricate ways in which search engine optimisation supports strategic marketing. It is hoped that by demystifying the SEO tapestry, that this article will be of use to marketing practitioners and business owners alike.

Search engine optimisation can be categorised as a promotional marketing tactic. It falls into the last category of ‘the 4Ps’ – Product, Price, Place, and Promotion. As such, SEO can be used as a tactical response to strategic marketing aims; SEO is not a strategy in its own right. It is therefore fair to say that SEO supports strategic marketing, but does not set the agenda.

For the purposes of this discussion we will use a definition of strategic marketing that encompasses:
• Marketing planning;
• Goal formulation;
• Positioning strategy;
• Competition;
• Consumer behaviour; and
• Segmentation.

These are some of the more important areas of strategic marketing. It’s not an exhaustive list, but it covers some of the usual suspects, and will help to frame this analysis.
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